3 Things you need to do daily in order to find success in your Voice Over Journey…

I’d think unless you are absolutely brand new to your VO Journey, then we’ve all been there, working away, honing our craft, thinking everything is ticking along well, only to hit a dry spell of no requests or custom orders and then there’s that sudden earth-shattering realization…  Oh Boy! I haven’t done a Facebook post all week! Or ‘Oops! I’ve forgotten to send out my buyer requests on Fiverr all week’ etc…

Whatever your marketing process, it’s not hard to forget a ‘major cog’ in the VO marketing machine and realize it all a little too late, and you have to start building your process again…

So, in order for this not to happen...

1. A transition is required and It’s one change I also certainly had to make and must admit, I need constant reminding to go back to basics and check my plans and goals and...

So, today we’ve decided to enter the murky, oily, vacuous world of Microphones, and which one is the right one for you?? Oh, Brother!!

Let me quietly and carefully start by saying, there are many different types of Microphones and all of them have their place in the world and some of them shine in certain applications and aren’t so great in others, some are iconic, some are old school… but in order to try and pull back the curtains to ‘demystify’ the whole process of choosing the right microphone from a Voiceover Journey point of view… we’d better start with what each Microphone does…

But first, What does a Microphone do?

Put simply, a microphone captures sound waves and converts these waves into electrical impulses that can then be read and ‘understood’ by analog or digital recording equipment, or in our case, a digital interface or DAW, connected to your computer.

We could get into how microphones produce AC...

Hi all, 

I just wanted to share an experience that really stuck with me and I hope it is of great benefit to you and your daily habits on your voiceover journey…

I was watching my cat, still sleeping peacefully in his bed (after running an all-night rampage) whilst I shook off another less than spectacular night’s sleep like a bear with a sore head and had ‘breakfast’ with the family… I’d only recently dragged myself out of the sack, disheveled, the little bit of hair I had was even messed up, shuffled to the kitchen a little bleary-eyed and managed to help to get the kids sorted with cereals, toast, a spoon in the eye as per usual, only to have it dawn on me that I’d missed a major opportunity and I was also reminded of a super valuable habit we should all consider.

While I was preoccupied, trying to get a cornflake out of my ear, my cat opened his dreamy eyes, yawned wide to his very back molars, gave a little...

There’s a point in every voice over journey when we’ll need to move from one recording space to another space and the reasons are endless…

The noisy neighbours, a better suburb, a different town or city, a new daytime job, the variables go on and on, but sure enough, at some point you’ll need to create a recording space, whether it be a permanent arrangement or just a solution in a hotel for the weekend…

If I was to ask you what was the most important aspect of the quality of your voiceover recordings, what would your answer be? 

• Your Microphone?
• Perhaps it’s your audio chain and the way it’s configured?
• Your DAW? (Digital audio workstation)
• Interface?

Let me preface my next statement with a big, fat, resounding NO!

Listen closely: The most important aspect to the quality of your recording is:

Your recording space!

Your recording space needs to be:

• Quiet
• Free of reverb or echo…
• Free of refraction
• Treated 

So,...

Three tips to market yourself locally... 

So, firstly, how do we keep the clients we have?

Here’s your first tip:

Under promise and Over deliver…

It means when you get an audition, don’t give one take and move on, give three, provide them fast and friendly, always say please and thank you and be cheery, informative and easy to work with…

When that audition finally becomes a project or two or three...

Be professional, helpful, and convenient.

So, I’ve started this article with a term you’ve probably never heard before… 

And that’s with good reason.

Because it’s a made-up term! And I can’t claim to own it, but a number of my close friends know exactly what it means… Shortly, you’ll have a solid understanding of it too!

What is it? How can it erode my profits?

By way of explanation, You know how you’ve sat down with a plan or goal in mind? Maybe it was to compile a new demo for a Fiverr gig you are working on or to update your profile or complete a series of auditions?

You started well, you opened the website in question, started to pull together the resources you require to complete your task, turned off the TV, shooed the kids away, or gave them something to do and found a quiet spot to work away…

...then your phone beeps, Oh look, Katy Perry has posted a new dance item on Instagram! You ignore it, but the phone face down and look at your computer...

I’m sure you’ve heard the saying: It’s all about how you market your voice over business…

Here is the hot tip people, IT IS...all about how you market your voice over business!

But there’s also an ‘addendum’ to that statement,

Do more of what works… and less of what doesn’t…

What does that mean exactly? This one took me a long time to knuckle down but I think I got it...

It means you need to be constantly leaving ‘marketing landmines’ for potential clients to ‘trip over’ but these landmines need to be where your potential clients will find them!

It’s a fact that as an entrepreneur, you can spend a lot of money and time on voiceover portals, pay to play and social media websites and mailer programs, etc, that bring slim results, if any.

Which brings me back to the statement, DO MORE of what works…

Now, to Fiverr...

Fiverr was once known as a ‘cheapie freelancer...

“So, just in case you didn’t know it yet, you’re a can of soup”…

“What? How do you come to that conclusion?”

“Well, you have a label, don’t you? And content? And you’re attracted to some, but maybe not to others, for all sorts of reasons… and you’ve got a price! 

But who sets that price? YOU? Or your market? Or both?...

All good questions that we will explore in this article, What price does your Brand command?

Not sure if you’ve struck upon it yet, but there will come a time in your VO journey when someone tells you:

1. They like your voice and

2. They’d like you to forward your rate card…

I don’t think, in all my years as a voice talent, when I’ve sent my rate card to someone, they’ve emailed back and said Great! I love your rates! Here’s a Voiceover job for you! 

There’s usually some form of negotiation that takes place, which brings up a good...