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What Is Your Plan For Success In Voice Over - Don't Leave It To Chance

Oct 13, 2020

The saying goes, "If you fail to plan, you plan to fail." I agree wholeheartedly with this statement. And I would venture to say that most of us are failing to plan right now for success in our voice over business. 

Lack of planning is the most evident characteristic I have seen when it comes to my successes and failures. And after working with so many voice actors, I can safely say that we are all struggling in this department. 

So, what is a plan, really? Why should we have a plan for our business? And what should the plan be?

Let's take a look at each of these:

1. What is a plan, really? 

A plan is a series of steps, that when completed in order (the order can vary), will lead you to the destination/goal you are trying to reach. 

What's funny about this definition above is the simplicity of it, yet we all know how difficult it can be to plan. To start, you have a goal. That goal involves moving forward towards something tangible. 

Because goals involve...

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Can I get away with using a USB Mic Instead of an XLR Mic For My Voice Over Business?

Oct 02, 2020
It’s a question that comes up from time to time and it’s certainly one worth discussing… but more than that, I’d really like to discuss why the question is actually there… and It’s my belief, it’s based in functionality, convenience and is driven largely by price…

I mean, why would you want to jeopardize the quality of your audio if you can afford to make it great? 

When you think about the importance of your microphone as a ‘tool’ in your voiceover journey, next to your room treatment, it takes a pretty high priority, it’s also fair to say that the advice you’d be normally given regarding microphones would be, to buy the most expensive microphone you can afford…
 
A great example of this ‘challenge’ would have to be the offering from Rode Microphones and their XLR shotgun condenser unit, the ever-popular NTG3, which reportedly gives the Sennheiser MKH 416 the (L.A. booth and film...
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Am I Ready To Be A Voiceover Artist - Why Not

Aug 24, 2020
Have you ever looked at a man-made marvel of engineering and thought to yourself, what a spectacular piece of machinery? 
 
It could be an iconic military aircraft or the latest Tesla electric supercar or even the latest Thermo mix!
 
Whatever your ‘whizz-bang’ unit is: I think you’ll agree, all the components of the spectacular unit you're thinking of, have to work together in perfect synergy, each piece of the machinery singing in pitch, all of the components and cogs relying upon the other in perfect wizz bang fashion…
 
It’s a little like your voiceover business.
 
Now, to be fair, voiceover businesses usually don’t start out that way, however, in order to really ‘stake your claim’ and stand out in the voiceover market, you need eyeballs, followers, clients, return business, etc and the only way to make that happen is to get all your ‘cogs’ or components whirring consistently and in...
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Has voiceover changed in the last 20 years Or Not

Aug 12, 2020
In the history of voice-over, the last 20 years have probably seen more changes to the industry than ever before! 
 
We’ll expand as best we can on all the various impacts on the industry in the below article and how it will impact you...

Q: I have done voiceover in the past, but I want to get back into it, what do I need to do now?

If you’ve decided to take a fresh look at the voiceover industry before you pull on your togs and flippers and dive in head first, here are some important aspects to consider, to help you navigate the ‘white water rapids’ on your VO Journey...

Agents vs. Online websites

In the good ol’ days you had an agent ...or you didn’t work. It was that simple.
 
The talent agent role in some ways hasn’t changed much, and in other ways,
has almost changed completely! The main difference these days?
Agents now have to present their services online also just as we do and agents actively have to compete with...
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Do I Need An Agent To Be A Voiceover Artist - What Do They Do Anyway

Aug 07, 2020
If you’re new to voiceover as an industry, you’d be forgiven for not knowing how integral a ‘part’ was played by the voiceover agent before the internet changed the business forever…

Once upon a time, or 20 years ago, or so... it was ‘virtually impossible’ to find and book work in the voiceover industry without having agent representation, as agents and advertising agencies held the keys to voice rosters and casting calls with major corporates and they also had the ‘last word’ on whether you’d work or not… Let’s take a look at the role of the current day agent and whether you need one to be a voiceover artist...

What are agents and what do they do?

The role of the talent agent hasn’t changed much, and in other ways,
has almost changed completely! The main difference these days?
 
Agents now have to present their services online just as we do and agents have to compete with voice websites,...
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Simple Email Marketing Strategy For Voice Actors - Don't Miss It

Jul 30, 2020
When it comes to emails, you’ll hear all sorts of opinions relating to them from 
being ‘old news and outdated’, a complete waste of time, to the other end of the spectrum and email being the ‘bedrock’ of your marketing plan... 
 
Whatever your thoughts on email at this stage, most voice talent initially ‘slink away in horror’ at the thought of having to ‘sell themselves’ and having to do daily email tasks, but believe me, it’s not all bad once you get the hang of what’s required and you might just find email to be a powerful marketing addition to your VO Journey. 
Remember, email is still one of the most effective ways of connecting and building a relationship with your potential clients and also for building your voiceover business.

Q: How do I find contacts?

  1. Start by Using Google to locate video production, audio production, and other production studios across the country…  and once...
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5 Big Tips for Narrating non fiction audiobooks - Be A Pro

Jul 23, 2020
As all of us ‘make our way’ on our VO Journey, sooner or later we come across the potential of recording audiobooks… I for one recorded many Audiobooks on ACX at the start of my voiceover career and it gave me a great grounding for many other projects I’ve been involved in over the years…
 
Audiobooks are great for lots of reasons but let’s consider a few first up,
  • There’s lots of work available at any given time which is great practice for the new and upcoming VO talent.
  • It’s a great way to get some income rolling in right off the bat…
  • Unlike the average voiceover project which tends to be a ‘one-off’ job, you have the added bonus of being able to pick up royalty payments on a book that sells well! Imagine if you were to score, say, the next Harry Potter series?

Note: Ensure you read the book you’re narrating before you start to record… or at least skim through to the end, as...

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Is Voiceover Being Taken Over By AI - Don't Let Them

Jul 13, 2020

I was ‘slapped in the face’ by an advertisement on social media this week that went something like this:

Never buy another voiceover again! 

Download and subscribe to (insert product name here) For the low, low introductory price of 67 dollars for a lifetime subscription and you’re set for any type of voiceover you require…

Initially, I was a little concerned…

Is it possible? Is it time to sell my Microphone? Have they finally done it? Have I been replaced by an AI voice that is indiscernible as completely synthesized? 

Have they finally caught up with Humanity and made AI sound natural?

In my humble opinion, what we’re dealing with is just another form of competition entering the voiceover market and by my limited research I’d say at this stage there are lots of ‘big hats’ at the rodeo, but not a lot of cattle.

Read on young Jedi, to get ‘the scoop’ on what I’ve discovered...

What is AI for...

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Can I Generate Income From My Voice Over Business At Home - Absolutely

Jul 07, 2020

Voiceover: Can I REALLY leave my job and go full time?

(Can I really work from home and make money?)

It’s a thought that goes through the minds of all voice talents especially in the early days of our careers, and it can also be seen to ‘revisit’ our thoughts if a voice talent hasn’t established a robust business plan or if you lose momentum in your consistency or business generation habits and strategies...

A trip back in Voiceover History:

If we were to step back a little, we wouldn’t have to go too far back in time to where voice talents relied entirely upon their relationships with sound engineers, production studios, and their talent agents to provide auditions for voice over jobs and projects.

Agents and production studios were the ‘starmakers’, and without them and their support, you couldn’t possibly have a successful voiceover career.

In those days, the ‘select few’ were on the roster of advertising...

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Knowing SEO Is Your Key To Voiceover Success - Are You Putting In The Effort

Jul 06, 2020

New to SEO? 

Wanting to know why it has any bearing on your Voiceover business?

Given SEO is a huge subject, I won’t pretend to know it all or give you all the ‘super tips’ in this one article, but what I will attempt, is to try to ‘lift the veil’ on the mysteries of SEO for voiceover and why it’s an ever-growing important consideration for yours, and any service-related business.

Let’s start at the very beginning with the most obvious question of all:

What is SEO?

SEO or Search Engine Optimization is a process by which any digital content you’ve created can be ‘optimized’ or made more visible for particular and specific searches on the web… 

Simply, to make you and your business easier to find and more exposed to website algorithms or formulas, try to place the most popular searches first and directly in the hands of anyone searching for them!  

Here’s a simple but human example of how SEO...

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