1. Know your audience
2. Use your body
3. Tell the story... beneath the story

Sometimes whether you’re a slick and seasoned voiceover professional or a brand new ‘wet behind- the-ears’ beginner, it’s really important to get back to the basics of the craft of providing a great voiceover and like any practice, there are the fundamentals…and today we’ll focus on three of the most important ones…

So, who do you think you’re talking to??

I can remember my father using this saying when I was young, especially if I’d been a little off the cuff or disrespectful with a snide remark and it was usually followed by a grounding and sometimes a shoe if I didn’t apologize promptly! 

But it illustrates the importance of knowing who your audience is!

Who is your audience?

What do they like to do?

What’s important to them?

What drives them?

What interest do they have in your content?

Imagine going to a Doctor who chose not to ask you...

What’s reasonable, expected, or completely over the top?

“So, now I’m set up and ready to go, what do I charge for my voiceover services?”

It’s a question that has even the most seasoned voice artist confused, due largely to the ‘shifting sands’ of the voiceover industry… 

Now, don’t get me wrong, the shifting sands I’m referring to, are not the tropical jungle quick-sand type, that will swallow you whole, completely gone without a trace… 

Although for beginners, the industry may feel a bit that way from time to time…

I’m referring to the ‘shifting sands’ of the voiceover market, which currently feels like the only consistent thing about it, is it’s constantly changing and I wouldn’t be surprised if it’s changed again by the time you’ve finished reading this article!

Some time ago, there was no such thing as talent websites, ‘pay to play’ sites...

Here are 5 tips to ensure your voiceover business becomes productive & continues to GROW!

So, you’ve been thinking about your own business for some time now and you’ve finally decided to take the ‘bull by the horns’ throw caution to the wind and start up your own service-based business…

“ Hey guess what everyone? I’ve decided I’m becoming a voiceover talent!”

(Cue raucous applause and cheers from the whole family)

After all, Aunty Gladys has always loved your voice and says you’ll be fabulous! So, how hard can it be, right..?

…Just hold it there Ace!

Voiceover can be lots of fun, after some dedicated practice, coaching and learning to use your audio equipment, it can be a great way to make money and of course, there’s nothing nicer than being able to help others build their own businesses by using your great vocal talents to produce training videos, narrations, phone messages and the like…...

As voice actors, we are continually asking questions like: "Which voice over website should I join" and "What is another website besides Voices.com?" or "... Voice123?". 

I have wrestled with these questions myself. So much so, that I couldn't choose without causing myself a considerable headache.  

On top of that, I felt I needed to learn more about these companies before I continued to recommend them from personal experience, because, as it stands in 2020, these two websites are considered the largest P2P sites in the world for VO and the cost to join is pretty high up there.

What's is all about anyway?

This article is a guide and comparison of the two platforms side by side. I will do my very best to leave the decision making up to you by presenting the evidence fairly. 

So, for my students, voice actors of the world, and anyone else interested, I present to you Voices.com vs. Voice123: A comparison of two P2P voice over websites. 

Quick Note: I...

I'll never forget the first year of my business. It was downright painful. 

I don't mean listening to my work was painful, although it might have been, but physically, it was painful. 

Every single day, I would get up at 6 am, go to work, come home around 6 pm, pick up the kids, get dinner ready, spend time with them, put them to bed, spend a few moments with my wife, and put her to bed around 10 pm.

After she got in bed, I would go outside and get my super-sized army style duffle bag and drag it into the house, being as quiet as possible, so I didn't wake the kids.

Once I got to the office space, which happened to be on the other side of my little dwelling, out would come the PVC pipes and packing blankets. 

I constructed my PVC pipe Hobo Fort, as I called it, based on a number code marked on each tube so I would remember where it all went. After it was up, I had to move the desk and computer so it would fit together and finally attach the...

There is no doubt; I love Fiverr. It has changed my life and helps me make a six-figure income in voice-over each year. 

But there is another side to Fiverr that gets on my nerves THE UNRULY CUSTOMER.

I was talking to a friend earlier today, and they let me know that a customer had tried to take them on an "I don't need broadcast rights, and I will only pay you $5" ride, and after trying to talk it through with the customer, they became so rude, that she blocked them.

Then, the customer created a new account, and still ordered from her, probably in an attempt to give her a bad review.

This happens on Fiverr often. 

However, the other day, I was working on "Freelancer," and I was taken for a scam with someone from China trying to sell me on a business deal, after claiming they needed a voice-over. 

Unfortunately, this sort of thing is the price we pay for doing business online. There are scammers around the corner, trying to get your money or worse, your personal...

I made a quick video on why I think you should make content for your voice-over business. 

To me, creating content and sending it out in the world, via social media, is like investing. 

When you create a blog post, video, podcast, etc, you create something that will last and has the potential to grow your business. Unless you take it down, it never goes away.

Many people are worried about creating content for voice-over because they don't know what they should say or they don't know how to format things.

As of right now, there are millions and millions of videos, articles, and podcasts explaining this very topic and for good reason.

This is the age we live in. If you are not putting out content in some form, either about your journey or about your thoughts or research on another business, you are missing a monumental opportunity. 

Check out the video and I hope you enjoy it! 

Anthony
Hello and welcome to A VOs Journey Podcast. My name is Anthony Pica. This show is all about helping the new and upcoming voice-over artists grow their business and sidestep all of the crazy things that I seem to step on. I have got an exciting show for you tonight. I'm just bubbling over here. I had the privilege to interview read Horror ex who is a top-rated seller on Fiverr. Been there since 2013. Absolutely incredible, woman. So knowledgeable. So just fun to talk to. And we go in for quite a while. I apologize upfront for the length of this, but I think you're really gonna enjoy it and make sure you listen to the end because she gives some information that I've never even heard before about her workflow and the things that blew my mind. So thank you. Read so much for your time. And if you don't know ah, a little bit just more about her. Before we start, she goes into it so I won't go too much. But, you know, she as played an integral role And I believe...

What does it mean?

1. Conversational Tone - Approachable, friendly, sincere
2. Heightened Life - Conversational with all the boring parts taken out
3. Conversational voice-overs can be different

When should we practice it?

1. Should be part of your warm-ups every day - Clearly define a warm-up pattern. Spend a little bit on creating your warm-up routine for conversational reads, i.e. examples that you can use to imitate, and practice them.
2. Before you go into a recording session - Develop a sentence, brief script, or phrase and put it to memory. Before you begin recording the conversational read, repeat those words 2-4 times to drop yourself into the conversational pocket.
3. When you are driving alone - One of the best times to practice your conversational tone is when you are alone.

Where should you use it?

1. Directions by the client - Clearly when a client asks you to use it
2. Interpretation - But there is also an interpretation of the script, and the client can be saying one thing but...

So, what exactly is a voice actor rate card anyway? A VO rate card is simply a chart, document, graph, etc. that outlines monetary prices to work with you and to license your work.

Why is it important?

1. Your business is supposed to make money. Without knowing how much you are charging and what you can expect, you will not be able to grow a profitable enterprise.
2. Consistency - There needs to be a consistent customer experience so they can trust in your name

How is a rate card formatted (Simple example)

A. Rates determined by length of the script:

1. 5 words (2 seconds)
2. 50 words (20 seconds)
3. 500 words (3 minutes)
4. 5000 words (33 minutes)
5. 50,000 words (5.5 hours)

B. Broadcast Rates and Sizes Online

1. 10,000 people
2. 100,000 people
3. 1M people
4. 10M people
5. 100M people

How do you price your rate card?

3 ways to do it:

1. Industry Standards: GVAA is a great place to start your search
2. What are your operating costs
3. What are the trending rates on the platform you are on?

Do you post it?

1. Do you...