12 hand-picked 30-second spots from different industries, out of 495 in our free library. Every one has direction and what casting listens for.
Written by the VO Journey Academy coaching team. Updated 3 October 2026.
Thirty seconds is long enough to tell a small story and short enough to do ten takes. Our 30-second scripts run 56 to 89 words, most around 70. Read one at your normal pace and time it. If you're way over, you're adding pauses the copy doesn't need. If you're way under, slow down on the brand name.
My morning routine used to have eleven steps. I'd get to step six and give up.
Now it's three. Cleanse, with the Sorrel and Salt gel wash. Moisturize, with the light day cream. And a little of the facial oil, if my skin's feeling dry.
That's it. Two minutes. Skin that feels soft, smells like a garden and is ready for whatever the day has planned.
Sorrel and Salt. Skincare that keeps it simple.
Direction: Warm, easy, a friend at the bathroom mirror; natural and unhurried What it is for: The everyday skincare routine read. Trains conversational delivery and a simple product list. Coach's note: Watch out for turning the three steps into a lecture. Count them off like you're letting a friend in on your routine. The turn is 'That's it'; land it with a relaxed shrug. What casting listens for: Skincare casting listens for the girl-next-door truth. The voice has to sound like it actually uses the product.
Maybe it's work. Maybe it's family. Maybe you can't name it yet, and that's fine.
Kindcall matches you with a licensed therapist for video sessions that fit around your life. Evenings, weekends, lunch breaks in the car.
Take a short questionnaire about what you're looking for, and you could be talking to someone who gets it as soon as this week.
Kindcall. A good place to start.
Direction: Easy, open, conversational; zero therapy-speak What it is for: A mental-health service read that must sound approachable without making promises. Coach's note: Watch out for sounding clinical or overly soft. It's a friend telling you something useful. Keep 'as soon as this week' matter-of-fact, not a sales push. What casting listens for: Casting listens for sincerity and a light touch on a sensitive subject.
Public safety, storm seasonAdult (30-45)Neutral American1 (female)30 secondsabout 30s
Storm season is here. Let's get ready together.
Keep flashlights and fresh batteries where you can find them in the dark. Charge your phone before the wind picks up. Bring in anything the wind could throw, like patio chairs and trampolines. If you use a generator, run it outside, well away from windows and doors.
And if you see a downed line, stay back and call us.
Riverbend Public Power. We're ready when you are.
Direction: Calm, reassuring, clear; a trusted local voice before a storm What it is for: Storm-season safety read. Trains clear sequencing of advice in a reassuring tone. Coach's note: Watch out for creating panic. This is preparation, not an alarm. Group the checklist in threes and let the final line breathe. What casting listens for: Casting listens for calm authority and clean, trustworthy delivery.
Shopping for insurance is like shopping for a mattress. Everything looks the same, and you're pretty sure you're being ripped off.
At Harbormoor Insurance Agency, we work with lots of insurance companies, not just one. So we compare the coverage for you, explain the differences, and find the fit for your home, your car, or your business.
We shop. You don't.
Harbormoor Insurance Agency. Independent, and on your team.
Direction: Brisk, smart, upbeat; the friend who loves comparing prices so you don't have to What it is for: Independent agency spot. Trains energetic clarity on a simple value proposition. Coach's note: Watch out for making it a hard sell. She is enthusiastic about saving people hassle. The key line is 'We shop. You don't.'; give each half its own beat. What casting listens for: Casting listens for smart, likeable energy that doesn't tip into pushy.
You train hard. Six days a week, early alarms, all of it.
So here's a thought for day seven.
Loosewell Stretch Studio. One-on-one assisted stretching with a trained coach, in a quiet room with the lights down. Forty-five minutes where nobody asks you for one more rep, one more mile, or one more anything.
You're allowed.
Book your first session at loosewell dot com. Loosewell. The other half of training.
Direction: Calm, low, slow, a small smile; permission, not a pitch What it is for: Soft-sell read. Trains slowing down without sounding sleepy. Coach's note: Watch out for selling results. Don't: it's about how the hour feels. The turn is 'You're allowed'. Give it room. What casting listens for: Casting listens for calm with warmth underneath. Flat calm sounds bored.
Dear old phone carrier. It's not me. It's you.
It's the surprise fees. It's the contract that renews itself like a horror-movie villain. It's forty minutes on hold with the same saxophone solo.
I've met someone. Freeline Prepaid. No contract. No hidden fees. One monthly price I can actually read.
Please don't call. Actually, you can't. I kept my number.
Freeline Prepaid. Freedom, one month at a time.
Direction: Mock-serious break-up letter; dry, then liberated What it is for: Comedic letter format. Trains sustaining a conceit and finding the button at the end. Coach's note: Watch out for playing it as angry. He is calm, relieved and a little smug. The best laugh is 'Actually, you can't. I kept my number'; take a breath before 'Actually'. What casting listens for: Casting listens for comic control: a straight face that lets the words be funny.
[Music bed: twangy guitar, building]
Eight seconds. That's all a cowboy needs. And that's all it'll take to get you hooked.
The Prairie Days Rodeo rides into the Harlan County Fairgrounds this Saturday night! Bull riding. Barrel racing. Mutton busting for the little ones.
Food trucks, live music, and a street dance after the final ride.
Gates open at five. Kids under six get in free.
Prairie Days Rodeo. Saddle up.
Direction: Big, rolling, arena-announcer energy riding the music What it is for: The event-announcer read: building excitement through a list without losing the listener. Coach's note: Watch out for topping out too early. Start big but leave headroom for 'This Saturday night!' The date and place are the payoff. What casting listens for: Casting listens for size and control; can you fill an arena without going hoarse?
Volunteer fire service recruitmentAdult (30-45)Neutral American1 (male)30 secondsabout 29s
I sell insurance. My buddy Marcus teaches eighth-grade science. Our captain runs the hardware store.
But when the pager goes off at two in the morning, we're all out the door.
The Pine Hollow Volunteer Fire Company is looking for new members. We'll train you. We'll have your back. Because somebody has to be the one who goes.
Could it be you? Pine Hollow Volunteer Fire Company. Stop by the station Thursday night.
Direction: Grounded, modest, community-proud; understated heroism What it is for: Recruitment for volunteer firefighters. Trains humility and sincerity in a call to service. Coach's note: Watch out for playing the hero. He is an ordinary guy with a day job, and that's the point. The line to land is 'somebody has to be the one who goes.' What casting listens for: Casting listens for everyday credibility and quiet pride.
Home & DIY, furnitureAdult (25-40)Neutral British1 (any)30 secondsabout 30s
Step one. Open the box. Step two. Count the screws. Step three. Discover you have one screw too many, and spend the evening wondering where it was meant to go.
Or, go to Nook and Beam.
Clever, modern furniture for small spaces, with free assembly on every order. Our team builds it, in your home, with the correct number of screws.
You put the kettle on.
Nook and Beam. Good design. No leftover bits.
Direction: Dry, wry, understated British humor; brighter once the solution arrives What it is for: Problem-solution comedy. Trains building a joke through a numbered list. Coach's note: Watch out for rushing step three. It is the longest sentence and the joke lives at the end of it. 'You put the kettle on' is the relief; let it breathe. What casting listens for: Casting listens for timing and a clean shift from problem to product.
What if your dinner came with instructions written just for you?
Forkprint starts with a simple at-home kit and a detailed questionnaire about how you eat, sleep and move. Our nutrition team turns your answers into a weekly eating plan, with recipes and shopping lists that fit your life.
It's not a diet. It's a map.
Forkprint. Find out what works for you. Check with your doctor before changing your diet.
Direction: Intriguing, a touch of mystery up top, then clear and friendly What it is for: Opening-hook read: pull the listener in with a question, then explain simply. Coach's note: Watch out for keeping the mystery voice all the way through. Drop it by 'Forkprint starts'. The disclaimer is part of the read, not an afterthought; keep it warm and clear. What casting listens for: Casting listens for a hook that intrigues without sounding like a movie trailer.
Okay, confession. I used to check my bank balance with one eye closed. Like a horror movie.
Then I got Tillwise. It sorts every purchase automatically, so I could finally see where my money was going. Spoiler: iced coffee. So much iced coffee.
Now I set a little goal each month, Tillwise keeps track, and I actually saved for my trip to Montreal.
Both eyes open.
Tillwise. Know where it goes.
Direction: Real person, chatty, self-deprecating, like a voice memo to a friend What it is for: Gen Z real-person read. Casual, funny and specific without sounding scripted. Coach's note: Watch out for pausing like an actor on 'Spoiler: iced coffee.' It is a quick aside. The turn is 'Both eyes open.' Say it with quiet pride. What casting listens for: App casting wants authenticity. Casting listens for a read that sounds improvised even though it isn't.
Three. Two. One. Blast off!
Cosmo Crunch is here! The out-of-this-world cereal with crunchy rocket-shaped oat pieces and marshmallow moons in six galactic colors!
Pour on the milk and watch the moons float to the top. Then hunt for the secret comet shape hidden in every box!
Cosmo Crunch. Part of a balanced breakfast, and totally out of this world!
Ask a grown-up to find it in the cereal aisle!
Direction: Big, cartoony kids' announcer, huge smile, crystal clear What it is for: Kids' cereal announcer. Trains big character energy that stays articulate. Coach's note: Watch out for going so big the words blur. Kids' spots still need every product detail heard. Drop into a friendly, normal voice for the grown-up line at the end. What casting listens for: Kids casting listens for enthusiasm that sounds real, plus perfect diction.
Use these freely. Every script in this library was written by VO Journey
Academy. Practice with them, record them, post them as demos, reels or social clips, and use them in auditions.
Please do not resell them or publish them as your own scripts. A credit is always welcome, never required.
