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Christmas commercial scripts

50 Christmas commercial scripts written by us, free to practice with, record and put in your reel. Every one lists voice age, accent and length.

Holiday spots ask for the widest range of any season. One is a hard-sell sale that ends Friday, the next is a quiet charity appeal, and the next is a dad in a panic on Christmas Eve. These scripts cover all of it. Twenty of them are 15 seconds, so they also work for a short video. Want Santa, Mrs. Claus, an elf or a talking fruitcake? Those are in the Christmas character voices section.

Bring the List

Christmas, toy storeAdult (25-40)Neutral AmericanOne narrator15 secondsabout 16s
Robots that dance! Rockets that actually launch! A dinosaur the size of your little brother! Pogo and Pine Toys has four floors of everything on the list. Parents, breathe. We wrap it for free. Pogo and Pine. Bring the list.

Direction: Big, bright kids' toy hype, then drop to a calm aside for the parents
What it is for: A high-energy toy read with one sudden gear change down to a human voice.
Coach's note: Watch out for shouting all four lines. The hype is only the first paragraph. The turn is 'Parents, breathe', which drops to a quiet, friendly aside before the tag lifts again.
What casting listens for: Casting listens for real excitement that stays clear, and a clean drop for the parents' line.

You Wrap Like a Raccoon

Christmas, gift wrappingAdult (30-45)Neutral AmericanOne narrator15 secondsabout 16s
Let's be honest. You wrap presents like a raccoon in a hurry. Bowline Wrap Studio does it properly. Sharp corners. Real ribbon. Five dollars a gift. Drop them off. Take the credit. Bowline Wrap Studio. Nobody has to know.

Direction: Dry, kind, a friend who has seen your wrapping
What it is for: A deadpan insult that has to stay affectionate, followed by a clean price.
Coach's note: Watch out for sneering at the listener. Say the raccoon line with love, like you wrap that way too. The turn is 'Drop them off. Take the credit', which is a wink.
What casting listens for: Casting listens for dry humor with warmth under it and a price nobody has to rewind for.

Aisle Nine, Four O'Clock

Christmas, groceryAdult (25-40)Neutral AmericanOne narrator15 secondsabout 13s
It's four o'clock on Christmas Eve and you forgot the cranberries. And the butter. And, somehow, the turkey. Plumfield's Market is open until nine tonight. Go. We'll hold the door. Plumfield's Market.

Direction: Rising panic that lands on a calm, helpful store voice
What it is for: Building a short list so each item is worse than the last, then settling.
Coach's note: Watch out for rushing the list. Cranberries, butter and turkey each need their own step up, with 'somehow' doing the work. The turn is 'Go. We'll hold the door', which is calm and kind.
What casting listens for: Casting listens for a build of three and a store voice you would trust on a bad day.

The Small Box

Christmas, jewelryAdult (30-45)Neutral BritishOne narrator15 secondsabout 16s
Under the tree there are big boxes. Loud boxes. Boxes with bows the size of a cat. And then there is the small one. Merrivale and Vane. Fine jewellery, made by hand since nineteen twelve. Save it for last.

Direction: Unhurried, low, luxury; a smile you can barely hear
What it is for: A luxury read where slowing down is the whole sell.
Coach's note: Watch out for pushing the luxury. Keep the big boxes light and a little amused, then let the voice go still. The turn is 'And then there is the small one', which needs air on both sides.
What casting listens for: Casting listens for confidence in the pauses and a brand name said like it has always existed.

Ten Forty on Christmas Eve

Christmas Eve, convenience storeYoung adult (18-25)Neutral AmericanOne narrator15 secondsabout 13s
Okay. Okay. It's Christmas Eve, it's ten forty at night, and you have nothing for your sister. Lamplight Corner Store. Candles, chocolates, cards, and a surprisingly nice scarf. Open until midnight. Lamplight. Run.

Direction: Out of breath, talking to yourself in the car, then relief
What it is for: A last-minute-shopper panic read that still gets every product out clearly.
Coach's note: Watch out for panicking through the product list. The panic is the first paragraph only. The turn is 'and a surprisingly nice scarf', where you hear hope arrive. 'Run' is one clean word.
What casting listens for: Casting listens for believable panic, real relief, and a one-word tag that lands.

Peppermint Everything

Christmas, coffee shopYoung adult (18-25)Neutral AmericanOne narrator15 secondsabout 14s
Peppermint mocha. Peppermint latte. Peppermint cold brew, for the brave. It's all back at Copper Finch Coffee, through New Year's Day. And yes, we still make a plain coffee. For your dad. Copper Finch Coffee.

Direction: Upbeat barista energy with one dry aside
What it is for: Keeping a repeated word fresh three times, then landing a small joke.
Coach's note: Watch out for saying 'peppermint' the same way three times. Give each drink a new color, and let 'for the brave' be a dare. The turn is 'For your dad', which is dry and fond.
What casting listens for: Casting listens for variety on a repeated word and a joke that sounds thrown away.

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Four Double A

Christmas, batteriesAdult (40-55)Neutral AmericanOne narrator15 secondsabout 16s
Christmas morning. The fire truck is out of the box. The whole family is watching. And it needs four double A batteries. Embercell. The twenty-four pack. Buy it now, be the hero later. Embercell. Power for the big morning.

Direction: A storyteller setting a scene, then the flat drop of bad news
What it is for: Painting a picture in three short lines and paying it off with one.
Coach's note: Watch out for giving away the punchline. Keep the first three lines warm and proud so the listener relaxes. The turn is 'And it needs four double A batteries', said like a parent who has just realized.
What casting listens for: Casting listens for a scene they can see and a product line that feels like the rescue.

Your Christmas Station

Christmas, local radioMature (55+)Neutral AmericanOne narrator15 secondsabout 14s
From the day after Thanksgiving to midnight on the twenty-fifth, it's nothing but Christmas music on Cedar Ninety-Nine. The classics. The new ones. And that one song your aunt loves. Cedar Ninety-Nine. Your Christmas station.

Direction: Warm, familiar local radio voice; a smile, not a shout
What it is for: A station promo with dates and a call name that must be heard twice.
Coach's note: Watch out for booming like an old-time announcer. Talk to one person in a kitchen. The turn is 'And that one song your aunt loves', which is the only joke, so lean back on it.
What casting listens for: Casting listens for a voice people would leave on all day and a clean station name.

Even the Dog

Christmas, matching pajamasAdult (30-45)Midwestern USOne narrator15 secondsabout 16s
Every year, one photo. Everybody on the stairs in matching pajamas. Mom, Dad, three kids, and a dog who has given up. Flannel and Fir family sets start at twenty-nine dollars. Flannel and Fir. Yes, we make dog sizes.

Direction: Warm family read, a mom who secretly loves the photo
What it is for: A warm family spot with a list that ends on a laugh and a price that still lands.
Coach's note: Watch out for racing past the family list. Mom, Dad and the kids set up the joke, so place each one. The turn is 'and a dog who has given up', then the price has to come back sincere.
What casting listens for: Casting listens for real family warmth and a price delivered without losing the smile.

Set Two Alarms

Boxing Day saleAdult (25-40)Neutral BritishOne narrator15 secondsabout 14s
Boxing Day at Pendlebury's! Doors open at seven a.m. Half price coats. Half price boots. Half price televisions, while they last. One day only. December twenty-sixth. Pendlebury's. Set an alarm. Then set another one.

Direction: Full hard-sell retail, fast and punchy, with a human last line
What it is for: A hard-sell sale read with a time, a date and a three-part offer at speed.
Coach's note: Watch out for blurring the three offers into one shout. Coats, boots and televisions each step up. The turn is 'Then set another one', which drops out of announcer voice into a mate's advice.
What casting listens for: Casting listens for energy with diction, and the date and door time heard first time.

A Kind Thought

January, gift returnsAnyNeutral AmericanOne narrator15 secondsabout 15s
The slippers were a kind thought. They were also three sizes too small and shaped like trout. Bring them to Wexley's. Returns through January thirty-first. No receipt, no questions. Wexley's. It really is the thought that counts.

Direction: Gentle and tactful, as if the person who gave the gift is in the room
What it is for: A January returns spot played straight, where politeness is the comedy.
Coach's note: Watch out for mocking the gift. Stay polite the whole way and the joke works harder. The turn is 'and shaped like trout', said with complete respect.
What casting listens for: Casting listens for tact, timing, and a returns deadline that is easy to remember.

The Good Mug

Christmas, hot chocolateMature (55+)Neutral AmericanOne narrator15 secondsabout 12s
The snow has stopped. The dishes can wait. Somebody finally found the good mug. Mugsworth dark hot chocolate. Three spoonfuls, warm milk, and nowhere to be. Mugsworth. Stay in tonight.

Direction: Soft, slow, close to the mic; the quietest spot in the break
What it is for: A hushed, cozy read that sells by lowering the volume.
Coach's note: Watch out for whispering so much that the words go. Stay soft but keep the consonants. The turn is 'Somebody finally found the good mug', which is a small private win.
What casting listens for: Casting listens for intimacy without breathiness and a brand name that stays crisp.

Everybody Brings a Poinsettia

Christmas, floristAdult (30-45)Neutral AmericanOne narrator15 secondsabout 15s
Poinsettias. Everybody brings a poinsettia. Be the one who brings the amaryllis. Tall, red, and blooming right on Christmas week. Thistle and Stem. Holiday plants from eighteen dollars, delivered by Friday. Thistle and Stem. Outshine the poinsettia.

Direction: Light, knowing, a friend with good taste and a small competitive streak
What it is for: A quick retail read that makes one unfamiliar product word sound easy.
Coach's note: Watch out for tripping on 'amaryllis'. Say it like you say it every day. The turn is 'Be the one who brings the amaryllis', where the bored first line becomes a bright idea.
What casting listens for: Casting listens for charm, a relaxed hard word, and a price and delivery day that are clear.

Send the Good One

Christmas, photo cardsAdult (25-40)Neutral AmericanOne narrator15 secondsabout 15s
Forty-one photos. In forty of them, somebody is blinking, crying, or eating a crayon. You only need one. Snapquill holiday cards. Upload it tonight, in the mail by Thursday. Fifty cards, thirty-five dollars. Snapquill. Send the good one.

Direction: Wry and sympathetic, a parent who has taken those forty-one photos
What it is for: Landing a quick comic list, then turning it into reassurance and an offer.
Coach's note: Watch out for hurrying 'blinking, crying, or eating a crayon'. Each one is a different photo, so see them. The turn is 'You only need one', which is kind, not clever.
What casting listens for: Casting listens for an easy laugh, real reassurance, and numbers that stay separate.

Ask for Lou

Christmas, hardware storeMature (55+)Neutral AmericanOne narrator15 secondsabout 16s
One bulb goes out, and the whole string goes dark. Every year. Gantry Brothers Hardware has replacement bulbs, fuses, and outdoor cords, plus a fella named Lou who can find the bad one. Gantry Brothers Hardware. Ask for Lou.

Direction: Gravelly, neighborly, the owner behind the counter
What it is for: A local hardware read that sounds like a person, with a product list tucked inside.
Coach's note: Watch out for announcing it. He is talking over the counter. The turn is 'plus a fella named Lou who can find the bad one', which is the real reason to come in.
What casting listens for: Casting listens for an authentic local owner and a store name that lands twice.

Four Empty Stockings

Christmas, pharmacyAnyNeutral AmericanOne narrator15 secondsabout 15s
Stockings. Four of them. Still empty. Wellby Drug has lip balm, playing cards, tiny flashlights, and chocolate oranges, all under five dollars. Fill all four for under forty dollars. Wellby Drug. Open till ten, every night this week.

Direction: Quick and practical, a late-night realization followed by a plan
What it is for: A fast list read where four small products each need to be heard.
Coach's note: Watch out for mumbling the list. Lip balm, playing cards, flashlights, chocolate oranges: four pictures, four beats. The turn is 'Fill all four for under forty dollars', the moment the problem is solved.
What casting listens for: Casting listens for speed with clarity and store hours that stick.

Hold the Wall

Christmas, ice rinkYoung adult (18-25)Neutral AmericanOne narrator15 secondsabout 14s
Skating under the lights at Mercer Park is back! Twelve dollars gets you in. Skates are five. Holding on to the wall is free, and nobody's judging. Mercer Park Ice Rink. Open nightly through January third.

Direction: Bright, outdoorsy, friendly; a smile you can hear
What it is for: An upbeat local attraction read with two prices and a closing date.
Coach's note: Watch out for bouncing so much the prices blur. Twelve and five are separate facts. The turn is 'Holding on to the wall is free, and nobody's judging', which should feel like a hand held out.
What casting listens for: Casting listens for natural brightness and a welcome that includes people who cannot skate.

You Know How They End

Christmas, TV movie marathonAdult (40-55)Neutral AmericanOne narrator15 secondsabout 15s
Twenty-five days. Twenty-five movies. One very determined small-town baker who just needs to save the inn. The Evergreen Channel Holiday Movie Marathon starts December first. You know how they end. Watch anyway. Only on the Evergreen Channel.

Direction: Classic network promo voice with a straight face and a twinkle
What it is for: A TV promo read that keeps its authority while gently teasing the product.
Coach's note: Watch out for winking too hard. Play the baker line with total seriousness. The turn is 'You know how they end. Watch anyway', where the promo voice admits the truth.
What casting listens for: Casting listens for promo polish, comic control, and a channel name said cleanly twice.

Keep Wrapping

Christmas, pizza deliveryYoung adult (18-25)Neutral AmericanOne narrator15 secondsabout 15s
It's December twenty-third. You have nineteen presents to wrap, one roll of tape, and no plan for dinner. Benny's Brick Oven. Two large pizzas, twenty-two dollars, at your door in thirty minutes. Benny's. Keep wrapping. We'll knock.

Direction: Fast, friendly, a buddy who sees the mess and has the fix
What it is for: A problem-and-solution spot in fifteen seconds with a price and a delivery time.
Coach's note: Watch out for rushing the setup so the problem never lands. Nineteen presents, one roll of tape, no dinner: let it pile up. The turn is 'Keep wrapping. We'll knock', which is calm and easy.
What casting listens for: Casting listens for pace, likeability, and a clean 'twenty-two dollars' and 'thirty minutes'.

Finally, Socks

Christmas, socksAdult (30-45)Neutral AmericanOne narrator15 secondsabout 13s
When you were nine, socks were the worst present under the tree. You're not nine anymore. Woolcott merino socks. Warm, soft, and guaranteed for life. Three pairs for thirty dollars. Woolcott. Finally, socks.

Direction: Dry and honest, an adult who has made peace with wanting socks
What it is for: An understated comedy read built on one small pause.
Coach's note: Watch out for hitting the joke. 'You're not nine anymore' is a quiet fact about getting older. The turn is that line, and the tag 'Finally, socks' is real gratitude.
What casting listens for: Casting listens for understatement, a natural pause, and a clear three-for-thirty offer.

The Bow Is Extra

Christmas, car dealershipAdult (40-55)Southern USOne narrator30 secondsabout 31s
It's the Tamblyn Motors Year-End Sleigh Sale! Every new truck, every new sedan, every S-U-V on the lot is marked down through December thirty-first. Zero down. Zero percent for sixty months. And we'll give you three thousand dollars over book for your trade. You want the giant red bow on the roof? That's forty dollars. I don't make the rules. My wife does. She sells the bows. Tamblyn Motors, Highway Nine in Clarksburg. Drive it home for Christmas.

Direction: Loud, friendly local dealer who owns the place, then a sheepish confession
What it is for: A hard-sell car spot with three finance facts and a comic drop in the middle.
Coach's note: Watch out for staying at full volume through the bow joke. The offer lines are the pitch. The turn is 'That's forty dollars', where the big voice shrinks to a man who has lost this argument at home.
What casting listens for: Casting listens for clean numbers at speed and a personality the dealer's own customers would know.

Nobody Does the Dishes

Christmas Eve, restaurantAdult (30-45)Neutral AmericanOne narrator30 secondsabout 26s
Here is a Christmas Eve where nobody peels a potato. Nobody watches the oven. Nobody stands at the sink until eleven. Bellamy's Table is serving a four-course Christmas Eve dinner. Roast beef, winter vegetables, and a chocolate cake worth arguing over. Sixty-five dollars a person. Kids under ten eat free. Seatings at five and at eight. Bellamy's Table. You bring the family. We'll do the dishes.

Direction: Warm and inviting, a host who knows exactly how tired you are
What it is for: A restaurant read that moves from sympathy to menu to price without changing warmth.
Coach's note: Watch out for reading the menu like a list. Taste the food, and let 'worth arguing over' smile. The turn is 'Seatings at five and at eight', where the dream becomes something you can book.
What casting listens for: Casting listens for appetite in the voice and a price and two times that are easy to catch.

One More Toy

Christmas, charity toy driveAnyNeutral AmericanOne narrator30 secondsabout 28s
When you're out shopping this week, you'll buy something for your kids. Something for your nieces. Something for the neighbor's little boy. Buy one more. The Elm County Toy Drive gave new toys to two thousand local children last year. This year the list is longer. Drop a new, unwrapped toy at any fire station before December eighteenth. One more toy. That's the whole ask. The Elm County Toy Drive.

Direction: Plain, sincere, neighbor to neighbor; no sad voice
What it is for: A charity ask that stays simple and never begs.
Coach's note: Watch out for pleading. This spot works because it asks for very little. The turn is 'Buy one more', three plain words with a breath before and after.
What casting listens for: Casting listens for honesty, an easy pace, and a deadline said like it matters.

Quiet for Christmas

Christmas, headphonesAdult (25-40)Neutral AmericanOne narrator30 secondsabout 28s
My kids got a drum kit for Christmas. From my brother. Who does not have kids. So this year I asked for one thing. Hushwell noise-cancelling headphones. Forty hours of battery. Soft as a pillow. And when I switch them on, the drum kit goes away. I can still see it. I just can't hear it. Hushwell headphones. One forty-nine through Christmas Eve. Next year, my brother gets a puppy.

Direction: Dry, tired, a parent telling this story for the tenth time
What it is for: A first-person comedy read where the product facts sit inside the story.
Coach's note: Watch out for performing the jokes. She is not trying to be funny, she is trying to survive. The turn is 'I can still see it. I just can't hear it', which is pure peace.
What casting listens for: Casting listens for a real person with a real grudge, and product points that never sound read.

Get Off the Roof

Christmas, holiday lighting serviceAdult (40-55)Neutral AmericanTwo narrators (duet)30 secondsabout 34s

Cast: JENDAN

JENDan. What are you doing on the roof?
DANHanging the lights. I do it every year.
JENYou fall off every year.
DANI slide off. There's a difference.
JENCome down. I called Eaveglow.
DANWho?
JENEaveglow Holiday Lighting. They design it, hang it, and take it down in January. Starting at two ninety-nine.
DANAnd what do I do?
JENYou stand in the yard and point.
DANI'm good at that.
JENEaveglow Holiday Lighting. Book by December first.

Direction: A married couple mid-argument; she is calm, he is proud and losing
What it is for: Two-voice timing, where the laughs come from listening and answering fast.
Coach's note: Watch out for waiting for your cue instead of reacting. Keep the lines tight on each other. The turn is 'I slide off. There's a difference', and then JEN's product line has to stay in character.
What casting listens for: Casting listens for two people who sound married and a sell line that does not break the scene.

Nobody Returns a Book

Christmas, bookshopAdult (40-55)IrishOne narrator30 secondsabout 28s
Here's a secret about Christmas. Nobody ever returned a book. A jumper, yes. A scarf, certainly. A singing fish, within the hour. But a good book gets read by the fire, passed to a sister, and argued about until Easter. At Quillane Books, tell us who it's for, and we'll find the one. It takes us about four minutes. Quillane Books, Bridge Street. Open late every night until Christmas Eve.

Direction: Wry, warm shopkeeper leaning on the counter
What it is for: A storyteller's retail read with a comic list and a sincere middle.
Coach's note: Watch out for rushing the three gifts. Jumper, scarf and singing fish get quicker and drier. The turn is 'But a good book', where the fun gives way to something he means.
What casting listens for: Casting listens for charm that is not put on, and an accent that never gets in the way of the address.

He Knows Which One Is His

Christmas, pet giftsYoung adult (18-25)Neutral AmericanOne narrator30 secondsabout 27s
Your dog knows which present is his. He has known for nine days. He has sniffed it. He has sat next to it. Last night he tried to open it with his face. Put him out of his misery. The Biscuit and Burrow holiday box has six treats, two toys, and one squeaky reindeer, for twenty-four ninety-nine. Biscuit and Burrow. He's been very patient. For a dog.

Direction: Affectionate and amused, a pet owner reporting the evidence
What it is for: Building a run of short lines so each one tops the one before.
Coach's note: Watch out for flattening the build. Sniffed it, sat next to it, tried to open it: each is a bigger crime. The turn is 'Last night he tried to open it with his face', then straight into the offer.
What casting listens for: Casting listens for comic build, love for the dog, and a price that reads cleanly.

One More Chair

Christmas, airlineAdult (25-40)Neutral AmericanOne narrator30 secondsabout 26s
There's a kitchen somewhere with one more chair than usual. A porch light left on early. A mother pretending she's not watching the driveway. Junco Air flies to sixty-two cities, with fares from eighty-nine dollars each way when you book by December tenth. No change fees. Free checked bag. Because the presents have to get there too. Junco Air. Be the one they're waiting for.

Direction: Quiet and heartfelt at the top, clear and practical in the middle
What it is for: Moving from an emotional picture to fares and terms without sounding like two different people.
Coach's note: Watch out for getting sentimental. Describe the kitchen simply and let the listener do the feeling. The turn is 'Because the presents have to get there too', which lets a little lightness in.
What casting listens for: Casting listens for restraint, a fare and a booking date that are easy to hear, and a tag that means it.

Dark by Four

Christmas, wool blanketsMature (55+)ScottishOne narrator30 secondsabout 30s
It gets dark early up here. By four o'clock the hills are gone and the windows are black. So we learned, a long time ago, how to make a blanket. Strathlarach lambswool throws are woven at our mill on the river, the same way since eighteen sixty. Heavy. Soft. Warm enough for a Highland winter. One hundred and twenty dollars, and it'll outlast the lot of us. Strathlarach Woollen Mill. Give them something warm.

Direction: Low, unhurried, dry as a stone wall; a man who does not oversell
What it is for: A heritage brand read where understatement carries the quality.
Coach's note: Watch out for turning it into a tourist accent. Keep it real and plain. The turn is 'So we learned, a long time ago, how to make a blanket', the driest line in the spot.
What casting listens for: Casting listens for authority, natural rhythm, and a price said without apology.

Take the Hill

Christmas, video gameYoung adult (18-25)Neutral AmericanOne narrator30 secondsabout 27s
This Christmas, the snowball fight goes online! Frostfall Rally! Forty players. One frozen mountain. Build your fort, pack your snowballs, and take the hill before the storm rolls in. Ride a sled. Launch a snowman. Team up with your cousins, even the ones three states away. Frostfall Rally, from Mittenbyte Games. For ages eight and up. Twenty-nine ninety-nine, out December fifth. Last team standing gets the cocoa.

Direction: Game-trailer energy, fast and grinning, never mean
What it is for: A kids' game hype read with stacked short commands and a clean release date.
Coach's note: Watch out for running out of air. Plan your breaths so 'before the storm rolls in' still has power. The turn is 'even the ones three states away', where the hype gets friendly for a second.
What casting listens for: Casting listens for stamina, fun, and a title, price and date that survive the speed.

After Everyone's Asleep

Christmas, candlesAdult (40-55)Neutral AmericanOne narrator30 secondsabout 24s
The wrapping paper is in the bin. The last cousin has gone home. The house is finally, completely quiet. This part is yours. Light one Wick and Winter candle. Balsam, orange peel, and a little woodsmoke. Sixty hours of burn time, poured by hand. Sit down. You did all of it. It was lovely. Wick and Winter. Twenty-eight dollars. For after.

Direction: Soft, slow, close to the mic; a silent-night hush, speaking to one tired person
What it is for: A quiet, intimate spot that holds attention without volume.
Coach's note: Watch out for going sleepy and losing the words. Soft is not slow motion. The turn is 'This part is yours', and 'It was lovely' must sound like you mean it for her.
What casting listens for: Casting listens for stillness, clear soft consonants, and kindness that does not tip into syrup.

It's Always Prawns

Christmas, seafood marketAdult (25-40)AustralianOne narrator30 secondsabout 26s
Christmas in Australia. Thirty-eight degrees, the cricket's on, and nobody is turning on an oven. So it's prawns. It's always prawns. Saltgrass Seafood has fresh tiger prawns at thirty-two dollars a kilo, plus oysters, crayfish, and whole snapper, straight off the boat. Order by December twenty-second and skip the queue. Because the queue on Christmas Eve goes round the block. Twice. Saltgrass Seafood. Sorted.

Direction: Sunny, relaxed, a local who has done this every summer
What it is for: A laid-back retail read with a price by weight and an order deadline.
Coach's note: Watch out for laying the accent on thick. Easy and natural wins. The turn is 'Twice', one dry word after the queue line, then a one-word tag.
What casting listens for: Casting listens for an effortless local feel and a price and date nobody has to ask about.

Eleven Minutes from My House

Christmas, hotelAdult (40-55)Neutral AmericanOne narrator30 secondsabout 32s
I love my in-laws. I want that on the record. I love them most when they are well rested, in a king bed, eleven minutes from my house. Hollis House Hotel has holiday rates from ninety-nine dollars a night. Free breakfast. An indoor pool for the grandkids. And a front desk that will never ask them how long they're staying. They get a quiet room. I get my bathroom back. Hollis House Hotel. Book by December fifteenth. Everybody stays happy.

Direction: Diplomatic, measured, choosing every word with care
What it is for: A first-person comedy read where the humor comes from being very, very polite.
Coach's note: Watch out for sounding like she dislikes them. She means it when she says she loves them. The turn is 'I get my bathroom back', the one honest crack in the diplomacy.
What casting listens for: Casting listens for comic restraint and hotel details that feel like part of her plan.

The Air Mattress

Christmas, mattress saleAdult (30-45)Neutral AmericanOne narrator30 secondsabout 31s
Your guests arrive in six days. And right now, your guest room has an air mattress with a slow leak and a mysterious history. Fix it at the Dozewell Holiday Mattress Event! Queen sets from three ninety-nine! Free pillows! Free delivery before Christmas, guaranteed! Order by December twentieth and it's in your house by the twenty-third. We'll even haul away the old one. We won't ask about the history. Dozewell Mattress Outlet. Four locations. Open until nine.

Direction: Calm, concerned setup, then full hard-sell event voice
What it is for: Switching from conversational to hard sell and back inside one spot.
Coach's note: Watch out for starting loud. The first paragraph is quiet and a little worried, which makes the event voice funny. The turn is 'Fix it at the Dozewell Holiday Mattress Event', where the volume arrives all at once.
What casting listens for: Casting listens for two distinct gears and delivery dates that survive the shouting.

The First Breath

Christmas, perfumeAdult (30-45)Neutral AmericanOne narrator30 secondsabout 24s
She will not remember the paper. She will not remember the ribbon, or the box, or which chair she was sitting in. She will remember the first breath. Velours, by Maison Verrelle. Amber. White cedar. A trace of smoke, like a room where a fire was lit an hour ago. Some gifts are opened. This one is worn. Velours. Maison Verrelle.

Direction: Slow, intimate, luxury; let the silences do the work
What it is for: A fragrance read where pace, breath and stillness are the whole performance.
Coach's note: Watch out for filling the pauses. Every paragraph break is a real silence. The turn is 'She will remember the first breath', after two lines of things she will forget.
What casting listens for: Casting listens for control, a French-style brand name said simply, and no pushing at all.

Oh Yes It Is

Christmas, theatre pantomimeAnyNeutral BritishOne narrator30 secondsabout 32s
Boys and girls! Mums and dads! Grandads who said they wouldn't enjoy it and absolutely will! The Wickham Playhouse pantomime is back, and this year it's Mother Goose. There's a villain to boo. There's a dame in a frock the size of a caravan. There are sweets thrown at row F. Tickets from fourteen pounds. Two shows daily, December twelfth to January third. Is it the best night out this Christmas? Oh yes it is. Wickham Playhouse. Book now.

Direction: Big, cheeky, front-of-curtain energy, playing to the back row
What it is for: A theatrical, audience-facing read that still delivers prices and dates.
Coach's note: Watch out for staying huge for the ticket details. Bring it down for prices and dates so they are heard. The turn is 'Grandads who said they wouldn't enjoy it and absolutely will', your first laugh, so give it room.
What casting listens for: Casting listens for warmth and mischief, plus box office details read like a professional.

Kennel Fourteen

Christmas, animal shelterAdult (40-55)Neutral AmericanOne narrator30 secondsabout 30s
In kennel fourteen there's a nine-year-old beagle named Mabel. She has been with us for two hundred and six days. She doesn't know it's Christmas. She knows when the door opens, and she looks up every time. Second Porch Animal Rescue isn't asking you to give a pet as a present. We're asking you to come and meet one. Adoption fees are waived through December thirty-first. Second Porch Animal Rescue. Mabel's looking at the door.

Direction: Quiet, factual, tender; someone who works there
What it is for: A heartfelt adoption spot that stays specific and never guilt-trips.
Coach's note: Watch out for using a sad voice. Just tell us about Mabel. The turn is 'isn't asking you to give a pet as a present', where the spot says what it does not want before it says what it does.
What casting listens for: Casting listens for honesty, a light touch, and a last line that stays with them.

No Alarm, No Tie

Christmas, ski resortYoung adult (18-25)Neutral AmericanOne narrator30 secondsabout 24s
Here's your Christmas morning. No alarm. No tie. No assembly required. Just fourteen inches of fresh snow and the first chair up Timberjay Mountain. Forty-four runs. Nine lifts. A lodge with a fireplace you could park a car in. Holiday lift tickets are sixty-nine dollars when you buy online by December twentieth. Kids under six ski free. Timberjay Mountain. Unwrap this.

Direction: Relaxed, confident, outdoorsy; excited without shouting
What it is for: A lifestyle read that paints a morning, then delivers stats and a ticket deal.
Coach's note: Watch out for going extreme-sports loud. This is an invitation, not a stunt reel. The turn is 'Just fourteen inches of fresh snow', where three 'no' lines open into the view.
What casting listens for: Casting listens for a real, unforced young voice and a price and deadline that are easy to catch.

Not Avocado

Christmas, stand mixerMature (55+)Neutral AmericanOne narrator30 secondsabout 28s
My mother's mixer was avocado green and louder than a lawnmower. It made every Christmas cookie I ever ate. Mine is a Hobson and Whisk. Ten speeds. A five-quart bowl. Quiet enough that I can hear my granddaughter ask if she can lick the beater. The answer is yes. The answer was always yes. The Hobson and Whisk stand mixer, two forty-nine through December twenty-fourth, in six colors. Sadly, not avocado.

Direction: Warm, amused, a grandmother in her own kitchen
What it is for: A memory-led product read where the features belong to the story.
Coach's note: Watch out for getting misty. She is cheerful and a little funny about it. The turn is 'The answer is yes. The answer was always yes', the one soft moment before the price.
What casting listens for: Casting listens for lived-in warmth, features that sound like her own words, and a dry button.

We'll Help with January

Christmas, credit unionAdult (30-45)Neutral AmericanOne narrator30 secondsabout 28s
December is wonderful. December is lights, and cookies, and saying yes to everything. January is when the statement arrives. This year, be ready for it. A Quarry Road Credit Union holiday loan gives you up to three thousand dollars at a fixed rate, with one payment a month and no surprises. Apply in ten minutes, online or at any branch. Quarry Road Credit Union. Enjoy December. We'll help with January.

Direction: Friendly, level, trustworthy; a neighbor who is good with money
What it is for: A financial read that stays warm while being exact about terms.
Coach's note: Watch out for sounding like a warning. Nobody is being told off for December. The turn is 'January is when the statement arrives', said with a small smile, not dread.
What casting listens for: Casting listens for trust, plain speech, and loan terms read without speeding up.

A Knock at Noon

Christmas, charity appealMature (55+)Neutral AmericanOne narrator60 secondsabout 56s
On Christmas Day, Walter will set his table for one. He'll use the good plate, because it's Christmas. He'll turn on the radio, because the house is quiet. And around noon, he'll listen for a knock. That knock is us. Lanternlight Meals delivers a hot Christmas dinner to nine hundred older neighbors who would otherwise spend the day alone. Turkey, potatoes, and a slice of pie. And a volunteer who stays long enough to ask how he's doing, and wait for the real answer. For a lot of people on our route, it's the only visit all week. Eleven dollars pays for one dinner and one knock on the door. Twenty-two pays for two. We don't need much. We need it by December twentieth. Give at lanternlight meals dot org. Lanternlight Meals. Nobody should listen for a knock that doesn't come.

Direction: Gentle, steady, respectful; tell it like you know Walter
What it is for: A long heartfelt appeal that keeps its dignity and makes a specific ask.
Coach's note: Watch out for reading it sad from the first word. Walter is not pitiful, he is waiting. The turn is 'That knock is us', where the spot lifts from worry to action.
What casting listens for: Casting listens for sincerity without tears, a clear dollar amount, and a web address said slowly.

Two A.M., Garage Floor

Christmas, bicycle shopAdult (40-55)Neutral AmericanOne narrator60 secondsabout 58s
It's two in the morning on December twenty-fifth. You are sitting on the garage floor. Around you there are forty-one bolts, two wheels, a chain, and an instruction sheet written by someone who has never met a bicycle. There is a part left over. There is always a part left over. You don't know what it does. You suspect it's the brakes. Upstairs, a seven-year-old is asleep, dreaming about this bike. In four hours she will ride it down the driveway. Toward the street. Friend, there's a better way. At Tandem Lane Cycles, every kids' bike comes fully built, safety checked, and ready to roll. Free. We'll even hide it in our back room until Christmas Eve. Kids' bikes start at one hundred nineteen dollars. Helmets are half price with any bike through December twenty-fourth. Tandem Lane Cycles. Go to bed. We built it already.

Direction: Dry, sympathetic narrator who has been on that garage floor himself
What it is for: A long comedy story in second person that has to pivot cleanly into a real offer.
Coach's note: Watch out for playing every line for a laugh. Stay calm and factual, like a nature documentary about a tired parent. The turn is 'Friend, there's a better way', where the narrator finally steps in to help.
What casting listens for: Casting listens for storytelling pace, comic restraint, and offer details that land after a long setup.

Grandma's Ceiling

Christmas, phone planAdult (30-45)Neutral AmericanOne narrator60 secondsabout 60s
My grandmother is eighty-four. She lives nine hundred miles away, and she does not trust the internet. Last Christmas we called her on video. For the first six minutes, we saw her ceiling. Then her ear. Then, for some reason, the cat. And then she figured it out. And there she was. In her red cardigan, at her kitchen table, watching my kids open the presents she'd mailed in October. She saw every one. She heard every thank you. She told my son his hair was too long, just like she would have in person. That's what a good connection is for. Parley Wireless has unlimited video calling on every plan, with coverage in all fifty states. Family plans start at twenty-five dollars a line. Switch by December fifteenth and we'll set up Grandma's phone for her. Ceiling not included. Parley Wireless. Close enough to hear the wrapping paper.

Direction: Conversational and fond, a granddaughter telling a true story
What it is for: A real-person story that goes from funny to moving to a plan price in one minute.
Coach's note: Watch out for staying jokey after the ceiling bit. The laugh is early on purpose. The turn is 'And there she was', where the story stops being funny and starts being the reason.
What casting listens for: Casting listens for a believable real person, an honest emotional shift, and plan details that stay natural.

Wave at Gary

Christmas, town paradeAdult (40-55)Midwestern USOne narrator60 secondsabout 59s
Folks, it's that time again. The forty-third annual Marlow Falls Christmas Parade is Saturday, December twelfth, and it steps off at six p.m. sharp. This year we've got eleven floats, four marching bands, and the entire Marlow Falls volunteer fire department, lit up like a birthday cake. We've got the high school drumline. We've got the Senior Center kazoo choir. We've got a tractor wearing antlers, driven by a man named Gary, who takes this very seriously. And at the end, on the last float, the big fella himself. He'll be at the bandstand afterward for photos until eight. Hot chocolate is one dollar at the boosters' tent. Parking is free behind the co-op. Main Street closes at five, so come early and bring a blanket. The Marlow Falls Christmas Parade. Saturday, December twelfth, six p.m. Wave at Gary. He'll pretend he didn't see you. He saw you.

Direction: Friendly small-town radio host reading the community calendar, proud of every item
What it is for: A local-radio event read packed with dates, times and places that all have to stick.
Coach's note: Watch out for reading the logistics in one flat block. Date, time, parking and street closing each need their own beat. The turn is 'driven by a man named Gary, who takes this very seriously', and you must take Gary seriously too.
What casting listens for: Casting listens for hometown warmth, clean times and dates, and a host listeners feel they know.

The Last Saturday

Christmas, shopping mallAdult (25-40)Neutral AmericanOne narrator60 secondsabout 59s
This is it. The last Saturday before Christmas. And Kingsbrook Galleria is open from seven a.m. until midnight. One hundred and forty stores. One roof. Four thousand free parking spaces, and yes, we counted. Take forty percent off winter coats at Alder and Wren. Buy one, get one on every board game at Tumble Toys. Fragrance sets from nineteen ninety-nine. Slippers from twelve. Headphones, handbags, hockey sticks, and a candle for the person you forgot. Free coat check on level one. Gift wrap on level two. Santa's in the center court until nine, and the line moves faster than you'd think. Tired? The food court has thirty-one kinds of lunch and a chair with your name on it. You have one Saturday. You have one list. You can absolutely do this. Kingsbrook Galleria. Exit fourteen off the parkway. Open until midnight this Saturday, December nineteenth. Go. Go now.

Direction: High-energy retail with a coach's pep talk underneath; fast, bright, on your side
What it is for: A long hard-sell read with a dense offer list, where breath planning is everything.
Coach's note: Watch out for running out of gas by the offers. Mark your breaths and keep each deal distinct. The turn is 'Tired?', one word where the pace drops, before the pep talk builds back up to 'Go now'.
What casting listens for: Casting listens for stamina, variety across a long list, and energy that sounds helpful instead of loud.

Open Christmas Day

Christmas Day, dinerMature (55+)Southern USOne narrator60 secondsabout 60s
Not everybody gets Christmas off. Somebody's driving a truck through the night so the shelves are full on the twenty-sixth. Somebody's on the fourth floor of County General, checking on a stranger's mama. Somebody's fixing the power line the ice took down. So forty years ago, Dot and Vern decided the diner would stay open on Christmas Day. And it has, every year since. Coffee's on by five a.m. There's ham, biscuits, and red-eye gravy, and there's pecan pie as long as it lasts, which is never long. If you're working Christmas, your first cup is on us. If you're in uniform, so is breakfast. And if you've just got no place else to be, well, pull up a stool. You'll know somebody by the time you leave. Dot and Vern's Diner, Route Eleven, just past the feed store. Open Christmas Day. Same as always. Somebody ought to be.

Direction: Slow, plainspoken, front-porch warm; no hurry at all
What it is for: A heartfelt local spot that honors people without getting sugary.
Coach's note: Watch out for preaching. He is just telling you how it is. The turn is 'So forty years ago, Dot and Vern decided the diner would stay open', where the tribute becomes a place you can go.
What casting listens for: Casting listens for an unforced regional sound, patience, and a last line with weight and no push.

Your Dentist Has a Solo

Christmas, community concertAdult (40-55)Neutral AmericanOne narrator60 secondsabout 60s
There are sixty-two people in the Pinewater Community Chorus. One of them is your dentist. One of them is the man who fixed your transmission. One is the third grade teacher everybody still calls Mrs. Abbott, even though she retired in two thousand nine. None of them are professionals. All of them have been rehearsing in the middle school gym since September, every Tuesday night, in folding chairs. And once a year, they put on the good black clothes and they sound like something you'd pay a lot more to hear. The Pinewater Community Chorus Winter Concert is Friday, December eighteenth, and Saturday, December nineteenth, at seven thirty, in the Pinewater High School auditorium. Tickets are ten dollars. Students are five. Kids under twelve are free, and there are cookies in the lobby at intermission. Come hear your neighbors. They're better than you think. And your dentist has a solo.

Direction: Hometown radio warmth, proud and a little amused, never mocking
What it is for: A long community-event read that makes ordinary people sound worth leaving the house for.
Coach's note: Watch out for laughing at the chorus. The humor is fond. The turn is 'And once a year, they put on the good black clothes', where the gentle teasing turns into real admiration.
What casting listens for: Casting listens for affection, clean dates and times, and a callback that lands lightly.

Sixty-One Degrees

Christmas Eve, furnace repairAdult (40-55)Midwestern USOne narrator60 secondsabout 61s
December twenty-fourth. Nine p.m. Eleven relatives in the house, and the furnace makes a sound like a dropped toolbox. Then nothing. By ten, it's sixty-one degrees in the living room. By eleven, Uncle Ray is wearing two coats and telling everybody how his generation didn't even have furnaces. Here's the number you want. Five five five, oh one four two. That's Lindqvist Heating and Cooling. We answer the phone twenty-four hours a day, including tonight. Including tomorrow. A real person, not a recording. We'll have a technician at your door inside two hours, and there's no extra charge for holidays. Never has been. My dad started this company in nineteen seventy-eight, and he said if a family's cold on Christmas, you go. So we go. Lindqvist Heating and Cooling. Five five five, oh one four two. Put it on the fridge now, before you need it. And tell Uncle Ray we said hello.

Direction: Plainspoken second-generation owner; dry at the top, sincere in the middle
What it is for: A long owner-voiced spot with a phone number that must be remembered.
Coach's note: Watch out for racing the phone number. Give each digit its own space, both times. The turn is 'So we go', three words that carry the whole company.
What casting listens for: Casting listens for a believable owner, a phone number they could write down, and humor that does not undercut the promise.

Eleven Miles Up the Valley

Christmas, heritage railwayMature (55+)Neutral AmericanOne narrator60 secondsabout 62s
The engine is ninety-four years old. She runs on coal, and patience, and a man named Emmett who talks to her. Every December, we hang two thousand lights on her, hook up five wooden coaches, and take her eleven miles up the valley in the dark. There's hot cider in a paper cup. There's a conductor who punches every ticket, even the baby's. And somewhere past the old mill, when the town lights fall away, the whole car goes quiet. Because out the window, there's nothing but snow, and stars, and the glow of the train on the trees. Kids press their faces to the glass. Grown-ups do too. They just pretend they're checking for something. The Cobble Creek Christmas Train runs Friday through Sunday, November twenty-seventh to December twentieth. Tickets are twenty-two dollars, twelve for children. Most nights sell out, so book early. The Cobble Creek Railway. All aboard. Emmett's waiting, and so is she.

Direction: Slow, rich storyteller; a man who has ridden this train every winter of his life
What it is for: A long atmospheric read that has to hold a quiet mood for a full minute.
Coach's note: Watch out for pushing the wonder. Describe what is there and trust it. The turn is 'the whole car goes quiet', and your voice should go quiet with it.
What casting listens for: Casting listens for pacing, pictures you can see, and schedule details that do not break the spell.

Keep an Eye on My Aunt

Christmas, board gameAdult (25-40)Neutral AmericanOne narrator60 secondsabout 60s
My family does not play games for fun. My family plays to win. Last Christmas, my aunt flipped a table over a trivia question about rivers. She was right, by the way. She is still not over it. So this year I'm bringing Mitten Mayhem. Here's how it works. Everybody gets a pair of oven mitts. Then you race to stack tiny wooden presents on a wobbling sleigh. With the mitts on. Against a sand timer. While everyone else is allowed to heckle. It takes ninety seconds to learn. It takes about four minutes for my grandfather to accuse somebody of cheating. Two to eight players, ages six to one hundred and six. No reading. No batteries. No trivia about rivers. Mitten Mayhem, from Loftus Games. Nineteen ninety-nine, wherever games are sold. Bring it to Christmas. Hide the good tablecloth. And somebody please keep an eye on my aunt.

Direction: Deadpan family survivor, reporting the facts of a very competitive household
What it is for: A long first-person comedy read that explains how a game works without losing the laughs.
Coach's note: Watch out for rushing the rules. The listener has to picture the mitts, the presents and the sleigh. The turn is 'So this year I'm bringing Mitten Mayhem', where the complaint becomes a plan.
What casting listens for: Casting listens for comic timing over a full minute, clear game rules, and a callback that pays off.

Questions

When do Christmas commercials get recorded?

Earlier than you'd think. A lot of holiday work is cast and recorded in September and October, so practise these in the fall.

How do I sound warm without sounding fake?

Talk to one person you like and smile on the first line only. If you smile through every word it turns into a jingle.

Can I use these scripts in a demo or a social video?

Yes. They are written by us with made-up brand names, and they are free to practice with, record and post.

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Use these freely. Every script here was written by VO Journey Academy. Practice with them, record them, post them as demos, reels or social clips, and use them in auditions. Please do not resell them or publish them as your own scripts. A credit is always welcome, never required.