Q: How do I find contacts?

1. Start by Using Google to locate video production, audio production, and other production studios across the country…  and once you’ve got comfortable then start contacting studios in English speaking countries across the globe!
2. Start a conversation by asking whether the companies you contact are accepting showreels or demos from voice actors...

There are all sorts of emailing techniques and methods, from googling production houses and studios to buying lists of production company details from freelance data scrapers and then contacting companies, initially with a free offer to gain traction, it could be one minute of free audio as a ‘getting to know you’ promotion...

Another way of emailing to explore is autoresponder systems like Mailshake or Woodpecker. These follow your schedule and automatically send out a series of emails to the client list you’ve set up, automatically engaging, entertaining, and educating your clients. Then, last but certainly not least, there’s the plain and simple ol’ collection of client contacts you’ve gathered over time, added to an excel spreadsheet that you regularly mark in your calendar and set reminders for yourself to keep in touch with your contacts… 

Whatever method you choose, email is ‘tried and true’ and still one of the most effective ways of keeping in touch with your regulars, so they don’t forget you and it’s also a powerful way to gain new ones, by tucking special offers and demos ‘under the noses’ of potential new clients that subscribe to your email, which will become an evergrowing component of gaining clients in your strategic marketing reach. All social media posts you create should give potential clients the opportunity to subscribe to your emails. 

Keep in mind, in order to engage and entertain, your emails shouldn’t always just be about you and the services you provide… your clients are human beings too and we all love personal opinions, helpful hints, and most of all, personal stories of learning and ‘aha’ moments! If you're informative, educational, and funny, your regulars and potential clients will grow to love, know, and trust you!

Q: How often should I follow up?

Top Email Tip: Ensure you use links in your emails as well, as your links will help to ‘close the circuit’ bringing traffic back to your webpage, or take your new client to your demos or maybe even to a site profile you’ve set up, ensuring you continually build traffic, point potential clients to your sites and your special offers.

Q: Rinse and repeat...

If you are prepared to put in the work required to set up and regularly send out your emails, you’ll find it’s not an ‘outdated method of marketing at all, but in fact, a super- valuable tool to connect with new clients that need you! It’s also a great way to engage, inform, and entertain your current clients and to stay top of mind... 

If you need help in marketing your voiceover business via email, book a session with me: Voice Over Coaching