Getting Voice Over Clients: Basics 101

May 26, 2020

Three tips to market yourself locally... 

It’s no surprise that successful businesses run on the process of ‘getting clients’ and keeping them. The path of your VO Journey’s success and your progress as a voice talent is no different.
 
We’ve all heard it over and over that, it’s easier to service a client you already have than to have to keep hunting for new ones…

So, firstly, how do we keep the clients we have?

Here’s your first tip:

Under promise and Over deliver…

What does that mean exactly?

It means when you get an audition, don’t give one take and move on, give three, provide them fast and friendly, always say please and thank you and be cheery, informative and easy to work with…

When that audition finally becomes a project or two or three...

Be professional, helpful, and convenient.

Provide 2-3 takes for everyone, every time, ask lots of questions about your clients business and the projects they like to produce, how you could possibly help further, and anything else you may be useful for, etc etc etc…

I think you get where I’m going with this idea, if you continue to delight, surprise and exceed your client's expectations, they’ll use you again and again, they’ll also pass your name and details along to their associates who could use you and your services, that’s why you never argue the point, be unprofessional, tardy or half-hearted with your deliveries, as your reputation will always precede you and will follow you around for the extent of your voice over journey. If you need a hand to expand your plan with a voice over coach to incorporate this idea CLICK HERE

Organizations and Businesses around you…

I’m not sure why we seem to ‘let this second tip 'slip’ as it seems to be the most obvious way to getting clients of all, however, most of us don’t even consider…

All of us are surrounded by businesses that have phones, so, therefore, they need IVR’s and phone messages, we have video production companies in our own home towns and cities that require voices for their narrations, we have radio stations that need sweepers and radio promos and ads, we have companies that have training programs in need of a voice… your voice.

But hey, that’s not all…

Then there’s the local Rotary club, Toast Masters, Lions club, Apex club, Charities, Churches, Chambers of Commerce who all have meetings, public forums, meet and greets, talks where you can get your card and story out there into the local community.

If you haven’t considered your community as yet, make a promise to yourself to get in touch with your locals…

Even if it was one ‘meeting’ per month you commit to, think of the extra connections you could make overtime! Start with your local Chamber of Commerce…
 
Their next meet and greet, their business listing, make some phone calls, send an email or two, and get on the contact list.

Next, when you are dealing with businesses around you and you ‘hear’ an opportunity, send them a freebie….

A freebie? Hang on, I’m a professional!

Wait a minute Ace, just listen to my idea… 

If you hear a less than spectacular phone message, write it down, re-record it, and send them your version with a polite, short, informative email about what you do… and how you thought they may use your help and your freebie.

Chances are, when they need a voiceover, they’ll think of you, the nice local who sent on a freebie… Who knows? They may call you right away!

Do you need assistance with pulling these marketing ideas together? If so, CLICK HERE

Last but not least…

Write a press release for your business and put it everywhere!

Here’s our third and final tip for this article and probably the scariest one of all three…

Put together a press release for your business and send it to all your local newspapers, radio stations, social media, independent newsletter creators, community radio stations, etc etc etc.

What? Me? A press release?

Yes! A killer headline: 

“Local voice talent seeks to help the Community”…

“A voice for the Suburbs”

“A new talent in town”...

If you can’t write a press release, look up how to put it together on Google, and if writing about yourself sends a shiver down your spine, get someone to write one for you and get it out there!  Then wait…

Who knows what may be unearthed? An invite to speak at your local public Chamber of Commerce? An invite to the local business persons ‘meet and greet’? Or possibly a project to complete?

Go get 'em, tiger! They’re waiting!

To your ongoing voiceover success,

 Anthony Pica

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