Voice Over Rates For Beginners

Apr 23, 2020

What’s reasonable, expected, or completely over the top?

“So, now I’m set up and ready to go, what do I charge for my voiceover services?”

It’s a question that has even the most seasoned voice artist confused, due largely to the ‘shifting sands’ of the voiceover industry… 

Now, don’t get me wrong, the shifting sands I’m referring to, are not the tropical jungle quick-sand type, that will swallow you whole, completely gone without a trace… 

Although for beginners, the industry may feel a bit that way from time to time…

I’m referring to the ‘shifting sands’ of the voiceover market, which currently feels like the only consistent thing about it, is it’s constantly changing and I wouldn’t be surprised if it’s changed again by the time you’ve finished reading this article!

Some time ago, there was no such thing as talent websites, ‘pay to play’ sites...

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How To Come Up With A Voice Actor Rate Card

Dec 02, 2019
 

So, what exactly is a voice actor rate card anyway? A VO rate card is simply a chart, document, graph, etc. that outlines monetary prices to work with you and to license your work.

Why is it important?

    1. Your business is supposed to make money. Without knowing how much you are charging and what you can expect, you will not be able to grow a profitable enterprise.
    2. Consistency - There needs to be a consistent customer experience so they can trust in your name

How is a rate card formatted (Simple example)

A. Rates determined by length of the script:

  1. 5 words (2 seconds)
  2. 50 words (20 seconds)
  3. 500 words (3 minutes)
  4. 5000 words (33 minutes)
  5. 50,000 words (5.5 hours)

B. Broadcast Rates and Sizes Online

  1. 10,000 people
  2. 100,000 people
  3. 1M people
  4. 10M people
  5. 100M people

How do you price your rate card?

3 ways to do it:

    1. Industry Standards: GVAA is a great place to start your search
    2. What are your operating costs
    3. What are the trending rates on the platform you are on?

Do you post it?

  1. Do you...
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