There is no doubt that voice-over rates cause more havoc in our small VO community than anything else. When I first started in voice-over, I stepped right in the middle of it with people telling don't charge too much and others telling me to charge more.
I certainly had no idea what to expect for pricing. I heard things like don't undervalue yourself, and make sure you are not cutting the industry.
Whenever we try to put a price on someone, with the caveat of, "How much am I worth"? It strikes a real cord, on a personal level.
You can't value someone, that is impossible. The conversation always goes to this.
But to me, this is the mistake that most of us are making. We keep looking at pricing as a function of what WE are worth and not a representation of what our BUSINESSES are worth.
This needs to be talked about more, and it...