Demo production

Your demo, directed by Anthony Pica.

We write your scripts and Anthony directs the reads. You record in your own booth, and we send back a finished demo with music and sound effects that's yours to keep.

From $350. Pay once or in payments. Members save 15%, so it's $299 / $425 / $765.

No sales call. If you're not ready for a demo yet, Anthony will tell you.
Anthony PicaDirected by Anthony Pica

Hear the demos

Finished demos we've produced, sorted by genre. Tap one to play it.

Hannah S.
Commercial demo · 1:35
Kent C.
Commercial demo · 1:26
Rae W.
Commercial demo · 1:27
Kasey M.
Commercial demo · 1:17
Rick W.
Commercial demo · 1:01
Denise C.
Commercial demo · 1:27
Joe R.
Commercial demo · 1:15
Missy S.
Commercial demo · 1:33
Eli H.
Commercial demo · 1:30
Jeremy A.
Commercial demo · 1:26

Three packages

Every price is on the page. You can pay once, or in payments on the Directed Demo and Two Demos.

Coached Demo

$350Members $299

You record at home from Anthony's notes, and we produce the demo.

  • A 30-minute strategy call with Anthony
  • Scripts written for you
  • You record in your own booth, from Anthony's notes
  • Full production with music and sound effects, mixed and mastered
  • A demo 1:15 to 1:30 long
  • 1 revision
  • Ready about 7 days after we have usable audio
  • WAV and MP3 files
Get the Coached Demo
Anthony directs you live

Directed Demo

$500Members $425

Anthony is on the session with you, directing every read.

  • Everything in the Coached Demo
  • A live directed session with Anthony, 30 to 60 minutes
  • Fuller sound design
  • Each spot as its own file
  • 2 revisions
  • Pay once, or 2 payments of $250
Get the Directed Demo

Two Demos

$900Members $765

Two genres, and each one is a full Directed Demo.

  • Two demos in two genres, each in the Directed Demo format
  • 2 revisions on each demo
  • Pay once, or 3 payments of $300
  • $100 less than buying two Directed Demos
Get Two Demos

Members save 15%. Use your member code from the Discord at checkout. It works on payment plans too.

Whichever package you pick, you own the finished demo outright.

Are you ready for a demo?

Your demo tells a client what you'll sound like on their job, so your auditions have to live up to it. Go through this list honestly before you buy.

  • You've been training for a while, and you're still taking class.
  • You can take a note and change the read on the next take.
  • Your recordings are clean, with no room echo and no background noise.
  • You could do the reads on your demo again tomorrow, on your own, without anyone editing them.
  • You have a quiet space to record in, and your mic and headphones are sorted.
  • You know which genre you want to go after first.
Anthony Pica

If you're not ready yet, Anthony will tell you.

He'd rather tell you now than sell you a demo you can't back up in your auditions yet.

If he tells you that after you've paid, you choose. Get a full refund, or keep it as credit toward your demo for when you're ready.

If you're not sure, book a $50 evaluation first. Anthony listens to your reads and tells you honestly if you're ready.

Book the $50 evaluation

Or sit in on real live classes during Free Class Week, 12 to 15 October. It's free.

How it works

  1. 1

    Pick your package

    Check out on this page. Every price is right here.

  2. 2

    Strategy call with Anthony

    Thirty minutes on the genre, what you want the demo to do and where you'll send it. Then we write your scripts.

  3. 3

    You record

    On the Coached Demo you record at home from Anthony's notes. On the Directed Demo, Anthony directs you live for 30 to 60 minutes.

  4. 4

    We produce it

    Music and sound effects go in, and the demo is mixed and mastered. Plan on about 7 days once we have usable audio.

  5. 5

    Revisions, then it's yours

    You get 1 or 2 revisions depending on the package, then your WAV and MP3 files. You own the demo.

Questions people ask

Will my demo sound like my home recordings?

It should, and that's on purpose. You record the demo in your own booth, so it's your voice in your room, finished with music and a proper mix and master. A client who hires you off your demo expects your auditions to sound the same. A good mix can't hide a noisy room, so if your space isn't ready, Anthony will tell you before you record.

I'm not sure I'm ready. What should I do first?

Book the $50 evaluation. Anthony listens to your reads and tells you honestly if you're ready for a demo, and what to work on if you're not.

What if Anthony says I'm not ready?

Then he'll tell you straight, even after you've paid. It's your choice what happens next. You can have a full refund, or keep what you paid as credit toward your demo for when you're ready.

Who directs it?

Anthony Pica directs every demo. On the Coached Demo that means his notes on your scripts before you record. On the Directed Demo he's live on the session with you.

Do I own the demo?

Yes. You own the finished demo outright. Put it on your website and casting sites, and send it to agents.

What do I need to record it?

A quiet space and a microphone, plus headphones and a computer you can record on. You record on your end and send us the files.

How long does it take?

About 7 days after we have usable audio from you. The finished demo runs 1:15 to 1:30.

What if I want changes?

The Coached Demo comes with 1 revision. The Directed Demo comes with 2, and Two Demos comes with 2 on each demo.

Which package should I pick?

Pick the Coached Demo if you take notes well and like working on your own. If you want Anthony directing you in the moment, go with the Directed Demo. Need two genres? Two Demos costs $100 less than buying two Directed Demos.

Which genre should I start with?

For most people it's commercial. It's usually your main demo, the style you plan to book the most work with. Anthony calls it your money voice. If you're not sure, bring it up on the strategy call.

Do members pay less?

Yes, members save 15%, so the packages are $299 / $425 / $765. Use your member code from the Discord at checkout. It works on payment plans too.

Can I pay in instalments?

Yes. You can pay once or in payments. The Directed Demo can be 2 payments of $250, and Two Demos can be 3 payments of $300. You pick at checkout.

Let's make your demo.

From $350, directed by Anthony Pica. Members save 15%.

Demos from $350
Directed by Anthony Pica
See packages