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Anthony Pica, VO Journey Academy coach
VO Journey Academy coach

Anthony Pica

Founder, Marketing 101

Marketing 101 · Tuesdays, 8pm ET

Anthony is a full-time voice actor and the founder of VO Journey Academy and Academy Voices. He teaches Marketing 101, the business side of voice over, every Tuesday night.

About Anthony

Before voice over, Anthony was a theatre and performance teacher and a technical director. He spent his days directing other people, and he missed performing himself.

He booked his first audiobook in his first month as a voice actor, a short sports training book, and recorded it in a booth he built from PVC pipe and packing blankets next to his refrigerator. The mic was a $40 Blue Snowball on a stand borrowed from his school. For eight to ten months he taught all day and narrated at night on one to two hours of sleep, and once the school year was out he went full time.

He started VO Journey Academy to teach what he had to figure out the hard way: how to act on the mic, and how to run a real voice over business from a home studio. Later he built Academy Voices, where VO Journey members narrate real audiobooks for real authors.

"If you are emphasizing everything, you're not emphasizing anything."Anthony, on a VO Journey Academy live

Known for

  • Commercial voice work for BMW, Jeep, McDonald's and Ralph Lauren
  • Founder of VO Journey Academy and Academy Voices
  • Host of the A VO's Journey podcast, 300 episodes and counting
  • The VO Journey Academy lives on YouTube
  • Commercial and corporate work for brands including Covestro, Tompkins, Vestiver, Blue Diamond Resorts, Experience Builders, Alaska 1795 and Animal
  • Commercial, eLearning, corporate narration, audiobooks, trailers, animation and character work, IVR and podcast intros
  • His own voice over site: anthonypicavo.com
What to expect

Marketing 101, Tuesday nights

Marketing 101 is the business side of voice over. It's taught from a lesson plan and covers the things nobody tells you when you start, like how ACX works and what to charge. Other weeks it's quoting a job, reading a contract, spotting a scam before it costs you, or finding clients.

Class opens with a few member reads and notes before the lesson, so you'll hear the acting side too. It's recorded, so if you miss a Tuesday you can watch it back.

Anthony also coaches Voice Acting 201, one Tuesday a month at 2pm ET. It comes with Premium.

ClassMarketing 101
WhenTuesdays, 8pm ET
WhereLive on Zoom
RecordedYes
AlsoScript Workout on some Wednesdays
Private coaching

Book a one-on-one with Anthony

Want to work with Anthony one-on-one? Book a private session and bring whatever you want to work on.

Members on Premium get a 30-minute one-on-one every month included.
One session · $150

The rest of the week

The other coaches

Come to class with Anthony.

Sit in on Anthony's class for free during Free Class Week, or see the plans. Plans start at $37, and CORE is $39 your first month.