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Christmas promo and trailer scripts

30 Christmas promo scripts written by us, free to practice with, record and put in your reel. Every one lists voice age, accent and length.

Holiday promo work runs from a big, warm movie trailer voice to a fast radio station sweeper. These scripts cover both, plus TV holiday specials and streaming line-ups. All the films, shows and stations are made up, so you can record and post them.

The Night Before Nothing

Holiday rom-com, theatrical trailerAdult (30-45)Neutral AmericanOne narrator60 secondsabout 80s
[Music: plucky strings. A snowy cabin, a car pulls up] Nora booked the cabin in July. So did Ben. [Clip: "I have a confirmation number." / "So do I. Mine's longer."] The roads are closed. The host isn't answering. And there is exactly one working space heater. [Clip: "We'll split it. You get Mondays, Wednesdays..." / "It's one night."] She's a novelist who hasn't written a word in two years. She's here to finish a book she hasn't started. He's a wedding photographer who has had enough of weddings. He's here to forget one he didn't go to. [Clip: "You can have the bed." / "I was always going to have the bed."] By morning they've burned the toast, lost the key and argued about whether a snowman needs a nose. Neither of them came for company. [Music: slows. Snow falls past the window] But sometimes the best part of a holiday is the part nobody planned. [Clip: "Is that... are you making cocoa?" / "I'm making cocoa for one person. Very loudly."] This Christmas, all they have to do is get through one night. How hard can that be? [beat] The Night Before Nothing. In theaters December fifth.

Direction: Warm, wry and light on its feet, smiling through the setup, then a soft landing on the title
What it is for: Two strangers stuck sharing a holiday rental by mistake. Trains the rom-com trailer read: charm and timing, with room left for the clips to get the laughs.
Coach's note: Watch out for selling it like an action movie. Rom-com trailers are a wink, not a shout. Let the clips be the jokes, and keep your lines easy so the music can carry the sweetness at the end.
What casting listens for: Trailer producers listen for a voice that sounds like it's in on the joke and can still go tender for the last line.

Home by the Twenty-Fourth

Family comedy, theatrical trailerAdult (35-50)Neutral AmericanOne narrator30 secondsabout 53s
[Music: jingle bells, fast. An airport departures board flips to CANCELLED, one line at a time] The Delgado family had a plan. Fly home. Eat ham. Sleep in Grandma's basement like they do every year. [SFX: a long, sad trombone] Then the snow came. [Clip: "How far is it?" / "Two thousand miles." / "Okay. That's fine. That's... fine."] So Dad rented a minivan. Two thousand miles. Four days. Three kids. One broken heater. And a goat. [Clip: "Why is there a goat?" / "He was free!"] They'll get lost. They'll get stuck. They'll sing every carol they know, and then the ones they don't. [Music: drops to a soft piano] But home was never really a place. [Music: bells crash back in] Home by the Twenty-Fourth. Rated PG. In theaters November twenty-sixth.

Direction: Big, bright and building, a road-trip comedy that gets more chaotic each line
What it is for: A dad drives his family across the country after every flight is cancelled. Trains the family comedy trailer: building energy in clear steps without topping out early.
Coach's note: Watch out for starting at full volume. Each line should be one notch bigger than the one before, so 'and a goat' still has somewhere to go. Then pull right back for the heart moment before the title.
What casting listens for: Casting listens for energy with control, and a voice families would trust for ninety minutes.

Black Ice Lodge

Holiday action, theatrical trailerAdult (35-55)Neutral AmericanOne narrator30 secondsabout 51s
[Music: a music box plays a carol, slowed down. Snow on a mountain at night] Black Ice Lodge. Two hundred guests. One road down the mountain. And on Christmas Eve, the snowplows stop running. [SFX: a door locks. A second. A third] Tonight, twelve people came up the mountain with a plan. They cut the phones. They cut the power. [Clip: "Nobody leaves until the vault is open."] They thought everyone inside was on holiday. [beat] They were wrong about one. [Music: drums under sleigh bells. Glass shatters. A snowmobile engine] She's a ski patrol medic with a bad knee and a worse temper. She knows every trail on this mountain. And she has until midnight. [Music: stops dead] Black Ice Lodge. Only in theaters this December.

Direction: Low, dry and tight, a whisper in the dark that never raises its voice
What it is for: A ski resort heist on Christmas Eve. Trains holding tension close to the mic over loud music, with the holiday irony played completely straight.
Coach's note: Watch out for playing the 'Christmas Eve' lines for laughs. The joke is in the picture, not the read. Stay serious, stay low, and let the sleigh bells under the drums do the irony.
What casting listens for: Trailer houses want a voice that can cut through big drums at almost a whisper.

Something in the Stockings

Holiday horror, theatrical trailerAdult (30-50)Neutral AmericanOne narrator30 secondsabout 46s
[Music: a child humming a carol. The hum stops] The Hallorans moved in on December first. The house was old. The price was low. And the stockings were already hung. [SFX: fabric shifts. Something small falls to the floor] Six stockings. Six names. Stitched by hand. [beat] None of them were theirs. [Clip: a little girl: "Mommy, who's Agnes?"] Every night, one more stocking is full. Every morning, something in the house is gone. [SFX: a floorboard creaks above] The last family left in nineteen sixty-one. They left on Christmas Eve. [beat] They didn't take the car. [Music: a sharp sting. Silence] Something in the Stockings. You'll want to check them first. December twelfth.

Direction: Hushed and close, like a bedtime story that is going very wrong
What it is for: A family finds that their new house came with an old tradition. Trains the quiet horror trailer: slow pace, long pauses and total control.
Coach's note: Watch out for rushing the pauses. In horror the silence is the scary part, so count the beats. Never put on a spooky voice. Sound calm, and let the words be the creepy part.
What casting listens for: Producers listen for stillness. The best horror reads sound like the narrator is trying not to wake something.

Pip and the Lost Sleigh Bell

Animated family film, theatrical trailerAdult (30-50)Neutral AmericanOne narrator90 secondsabout 1.9 min
[Music: soft bells. Snow falls on a tiny village at the top of the world] At the very top of the world, there is a workshop. And in that workshop, there are ten thousand elves. This is not a story about them. [SFX: a crash, a squeak, something rolling across a floor] This is a story about Pip. [Clip: "I'm fine! I meant to do that! Is that glue?"] Pip is the smallest elf in the workshop. Pip is the clumsiest elf in the workshop. And on the night before Christmas, Pip loses the one thing Santa can't fly without. [SFX: a single sleigh bell rings, then fades into the distance] The first sleigh bell. The one that wakes the reindeer. [Clip: "Pip. What did you do?" / "Okay. So. Hear me out."] [Music: the adventure theme kicks in] Now Pip has one night to get it back. Across the frozen sea. Over the Glass Mountains. Past the snow trolls, who are very large and very rude. [Clip: "Excuse me, Mister Troll?" / "MISSUS troll."] With a polar bear who's afraid of the cold, a penguin who won't stop talking, and a map drawn by somebody who has clearly never been anywhere. [Clip: "Which way is north?" / "Up?" / "We're at the top of the world, Pip. Everything is south."] They'll slide down glaciers, sail on a borrowed teacup, and meet a very old owl who knows exactly where the bell went, and is not going to say so for free. [Music: rises, then hangs on one high note] Because sometimes the smallest elf has the biggest job. [beat] Pip and the Lost Sleigh Bell. Only in theaters, November twenty-first.

Direction: Warm, wide-eyed and storybook, with real adventure size in the middle
What it is for: An animated adventure about the smallest elf in the workshop. Trains the family animation trailer: wonder, gentle comedy and a real build to an epic middle.
Coach's note: Watch out for talking down to kids. Read it like a big adventure movie that happens to star an elf, because to a seven-year-old that is exactly what it is. Keep the jokes light and the stakes honest.
What casting listens for: Studios want a voice parents trust and kids find exciting, with enough size for the big middle section.

The Long Table

Independent drama, theatrical trailerAdult (40-60)British (standard Southern)One narrator60 secondsabout 75s
[Music: a single piano. A farmhouse in the Yorkshire Dales, frost on the windows] For forty years, the Ashworths have had Christmas at the farm. The same table. The same chairs. The same arguments, mostly. [Clip: "You always carve it too thick." / "You always say that, and you always eat it."] This year, the farm has been sold. [SFX: a car door. Footsteps on gravel] So they're coming home one last time. Margaret, who has kept the place going alone since her husband died. Her son, who hasn't been back in six years. Her daughter, who never left. And a grandson, who has never seen any of it before, and who wants to know why nobody in this family ever says what they mean. [Clip: "Is it always this cold in here?" / "Only in the bits that matter."] Four days. One table. And everything they've been too polite to say. [Music: strings join the piano] "A quiet, devastating film about the rooms we grow up in." The Northern Review. "I laughed. Then I phoned my mother." Screen Weekly. [beat] The Long Table. In cinemas Boxing Day.

Direction: Quiet, intimate and unhurried, like someone remembering a family Christmas out loud
What it is for: A family gathers for one last Christmas in the farmhouse they're selling. Trains the restrained awards-season drama trailer, where less is always more.
Coach's note: Watch out for acting the sadness. The narration is plain and almost matter-of-fact. The feeling comes from not pushing it. Take your time between lines, and land the quotes from the critics quietly.
What casting listens for: Casting listens for honesty and restraint, a voice that sounds like a person rather than an announcer.

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A Very Hollister Christmas

TV holiday movie, network promoAdult (30-45)Neutral AmericanOne narrator30 secondsabout 36s
[Music: soft sleigh bells and strings. A small town square, lights going up] Big-city lawyer Claire Hollister has one job this Christmas. Close the sale on her late aunt's candle shop. [Clip: "Nobody in this town is going to sell you a thing." / "I'm not buying. I'm selling."] But there's a tree lighting to save, a snowed-in bakery, and a handsome carpenter who won't stop fixing things that aren't broken. Pine Hollow has other plans. A Very Hollister Christmas. A new Northlight original, Saturday at eight, seven central.

Direction: Cozy, sparkling and sincere, a cup of cocoa in voice form
What it is for: A promo for a made-for-TV holiday romance. Trains the warm, sincere TV-movie read and a crisp tune-in.
Coach's note: Watch out for winking at the formula. The audience for these movies loves them, so you should too. Mean every word, and then switch to bright and clear for the day and time.
What casting listens for: Network promo teams listen for warmth that never sounds sarcastic.

Twelve Nights of Holiday Movies

Network movie marathon, TV promoAdult (30-50)Neutral AmericanOne narrator30 secondsabout 28s
[Music: bright brass and bells] Twelve nights. Twelve brand new movies. Small towns. Big snow. And more matching pajamas than any one network should be allowed. There's a baker. A prince. A dog who thinks he's a reindeer. And a mystery at the Christmas tree farm that you'll solve in four minutes and watch anyway. Twelve Nights of Holiday Movies. Starting December thirteenth, every night at eight, on Northlight.

Direction: Upbeat and inviting, like you're handing the viewer the remote
What it is for: A promo for a twelve-night holiday movie event. Trains list reads and keeping a run of names fresh, not sing-song.
Coach's note: Watch out for turning the list into a chant. Every title should sound like its own little invitation. Vary the pitch, breathe between them, and make the dates easy to catch.
What casting listens for: Producers listen for a voice that keeps a list lively and lands dates cleanly.

Bake or Break: Holiday Week

Cooking competition, TV promoAdult (30-45)Neutral AmericanOne narrator30 secondsabout 32s
[Music: ticking clock, tense strings] Eight bakers. Four days. One oven each. This week on Bake or Break, it's Holiday Week. Gingerbread mansions. Ten-layer yule logs. A croquembouche taller than the judge. [SFX: a wobble, then a crash] [Clip: "Is it supposed to lean like that?" / "It's leaning artistically."] By Friday, somebody's going home. And somebody's going home covered in icing, still holding a piping bag. Bake or Break. Holiday Week starts Tuesday at nine on The Saucepan Channel.

Direction: Playful, punchy, a sports announcer who has wandered into a kitchen
What it is for: A promo for the holiday episodes of a baking competition. Trains comic timing and giving drama to things that are a bit silly.
Coach's note: Watch out for playing it straight and flat. The comedy is treating gingerbread like the Super Bowl. Commit to the stakes, then give the collapse its beat before you go on.
What casting listens for: Producers listen for commitment and a clean beat before the joke lands.

The Harbor City Holiday Parade

Live event broadcast, TV promoAdult (30-50)Neutral AmericanOne narrator30 secondsabout 26s
[Music: marching band drums, a crowd cheering] For sixty-two years, Harbor City has lined Front Street on the first Saturday in December. The marching bands. The giant balloons. The firefighters throwing candy canes at the crowd. Hard. And at the very end, the big man himself. Watch the Harbor City Holiday Parade, live, Saturday at ten. Coverage starts at nine thirty, right here on Channel 7.

Direction: Big, proud and friendly, a hometown TV event
What it is for: A local station promo for a live parade broadcast. Trains the hometown event read: excitement with a sense of tradition.
Coach's note: Watch out for sounding like a national network. This is a local station, and the warmth is local. Picture your own town's parade, and sell the start time like it matters to someone's family.
What casting listens for: Local stations listen for warmth and clarity, a voice the whole town knows.

Bramble Bear's First Snow

Kids' animated special, TV promoAdult (25-40)Neutral AmericanOne narrator15 secondsabout 12s
[Music: soft glockenspiel] Bramble Bear has never seen snow. This Christmas, his friends are going to show him everything. Bramble Bear's First Snow. Sunday morning at nine, only on Pip TV.

Direction: Soft, warm and twinkly, a preschool storyteller
What it is for: A short promo for a preschool holiday special. Trains the gentle kids' TV read that's sweet without being babyish.
Coach's note: Watch out for going sing-song. Talk to the kids like a favorite teacher does. Gentle, clear and kind, with a real smile on the time slot.
What casting listens for: Kids' networks listen for warmth parents find calming and kids find friendly.

Christmas with the Calloways

Music variety special, TV promoAdult (35-55)Neutral AmericanOne narrator30 secondsabout 26s
[Music: a big band plays a swinging carol] Every year, the Calloways invite America over for Christmas. Seven brothers and sisters. Thirty-one grandchildren. One very large piano. This year, there are special guests, a snowball fight on a soundstage, and yes, Grandpa Lou is back to sing the one he sings every year. Christmas with the Calloways. December eighteenth at eight, seven central, on Northlight.

Direction: Classy and warm, an old-fashioned TV special with a smile
What it is for: A promo for a family singing group's annual holiday special. Trains the classic variety-show read, polished but never stiff.
Coach's note: Watch out for going too formal. 'Classic' doesn't mean stiff. Think of a host welcoming you into their living room. Let 'and yes, Grandpa Lou is back' have a little twinkle.
What casting listens for: Producers listen for polish that still sounds friendly.

Christmas Eve Live

Local news special, TV promoAdult (35-55)Neutral AmericanOne narrator15 secondsabout 12s
[Music: gentle strings] Families coming home. Soldiers coming home. And a hospital choir that will make you call your mother. Christmas Eve Live. Tonight at six on Eyewitness 4.

Direction: Trustworthy and warm, a news voice off-duty for the holidays
What it is for: A local news special promo. Trains the news promo read: authority softened with warmth.
Coach's note: Watch out for using a hard-news voice. This is the one night the newsroom gets to be warm. Keep the authority, drop the urgency.
What casting listens for: News directors listen for credibility first and warmth second, in the same breath.

Everything Merry on Clearbrook

Streaming holiday lineup, promoYoung adult (20-35)Neutral AmericanOne narrator30 secondsabout 26s
[Music: lo-fi beat with sleigh bells] This December on Clearbrook. Twenty new holiday movies. Every classic you grew up with. A baking show where nobody cries, probably. Cartoons for the kids, at last. The whole new season of Fernwood Falls drops on the nineteenth. And yes, there's a fireplace channel. Eleven hours. No plot. Big fan base. Everything merry. All in one place. Clearbrook.

Direction: Relaxed, modern and conversational, a friend recommending what to watch
What it is for: A streaming platform's holiday lineup promo. Trains the modern, low-key streaming read that sounds nothing like an old network announcer.
Coach's note: Watch out for announcing it. Streaming promos sound like a person on the couch next to you. Keep it close to the mic and casual, with a dry smile on the last line.
What casting listens for: Streaming brands listen for a natural, conversational voice that still lands the brand name.

Your December Queue

Streaming holiday lineup, promoYoung adult (20-35)Neutral AmericanOne narrator15 secondsabout 11s
Your December queue is ready. Holiday rom-coms. Holiday cartoons. That one movie you say you're not watching again this year. Fine. Twice. All of it is on Clearbrook.

Direction: Dry and friendly, a little self-aware
What it is for: A short streaming promo with a joke in it. Trains a light, dry delivery that lands the joke and the brand in fifteen seconds.
Coach's note: Watch out for rushing the joke to fit the time. Cut nothing. Just keep the read relaxed and leave a tiny beat before 'Fine. Twice.'
What casting listens for: Producers listen for timing in a tiny space.

Christmas on the Box

Streaming holiday lineup, promoAdult (30-50)British (standard Southern)One narrator30 secondsabout 26s
[Music: a brass band playing something festive] Christmas on Ashgrove Player. New specials. Old favourites. The detective drama where the vicar did it, again. There's a cosy mystery set entirely in a garden centre, three panto classics, and the family quiz that ends every family quiz. [beat] You have been warned. Christmas on the box. All of it on Ashgrove Player, from the first of December.

Direction: Cheeky, warm and very British, a friend at the pub with the TV guide
What it is for: A British streaming service's Christmas lineup. Trains the light British promo read, playful and dry with clear diction.
Coach's note: Watch out for overdoing the cheek. It's a raised eyebrow, not a pantomime. Keep it brisk, and give the quiz line a proper sense of doom.
What casting listens for: UK promo producers listen for natural wit and crisp, clear speech.

The Switch Is On

Radio imaging, all-Christmas format flipAdult (30-45)Neutral AmericanOne narrator15 secondsabout 14s
[SFX: a big switch clunks. Bells explode] It's official. Non-stop Christmas music starts right now. Every carol. Every classic. Every one your family sings along to. All day, every day, till the twenty-sixth. Juniper, one-oh-four-one.

Direction: Big, bright and celebratory, a station that just flipped the switch
What it is for: A sweeper announcing a station's switch to all-Christmas music. Trains a short, high-energy imaging read with a clean station button.
Coach's note: Watch out for running out of air before the call letters. Breathe after 'Christmas music', and save the brightest note for the station name.
What casting listens for: Program directors listen for excitement that still sounds clean and clear over bells.

Christmas to Hogmanay

Radio imaging, holiday sweeperAdult (30-50)ScottishOne narrator15 secondsabout 14s
[Music: bagpipe flourish into a festive pop bed] From the first carol to the last bell at Hogmanay, we're playing all your Christmas favourites, all day, every day. Thistle FM. Christmas, the Scottish way.

Direction: Warm, cheerful and local, a Scottish station that knows its listeners
What it is for: A sweeper for a Scottish station running Christmas songs through to New Year. Trains a short regional imaging read with warmth and a strong button.
Coach's note: Watch out for putting on a broad, comedy accent. Use your own natural Scottish voice, or a gentle one. Warmth first. The accent is the flavour, not the joke.
What casting listens for: Regional stations listen for authenticity. A real local voice beats a big one.

The Christmas Day Request Line

Radio imaging, holiday feature promoAdult (30-50)Neutral AmericanOne narrator30 secondsabout 28s
[Music: soft piano carol] Christmas morning on The Lantern, we're taking your requests. The song your grandmother played on the old record player. The one from your first Christmas as a family. The one you sang in the car when you were six. Call us from six in the morning, and we'll play it for the people you love. Eight-hundred, five-five-five, nine-six-five-five. The Christmas Day Request Line, on The Lantern, ninety-six-five.

Direction: Warm, personal and inviting, like the station is pulling up a chair for you
What it is for: A promo for a Christmas Day request show. Trains an intimate radio read that makes one listener feel spoken to.
Coach's note: Watch out for talking to a crowd. Radio is one person listening. Picture someone in a kitchen at seven in the morning and talk to them. The phone number has to be slow and clear.
What casting listens for: Program directors listen for intimacy and a phone number you can actually catch.

Twelve Days of Giveaways

Radio imaging, holiday contest promoAdult (25-40)Neutral AmericanOne narrator30 secondsabout 30s
[Music: up-tempo pop bed with bells] It's the Twelve Days of Giveaways on Bright, ninety-two-three. Every day till Christmas, we're giving away something big. Concert tickets. A year of free pizza. A weekend at Cedar Ridge Lodge. And on day twelve, five thousand dollars. Here's how. When you hear the sleigh bells, be caller number twelve. [SFX: sleigh bells shake] Like that. Just like that. The Twelve Days of Giveaways. Only on Bright, ninety-two-three.

Direction: Fast, bright and fun, a station with prizes to give away
What it is for: A radio contest promo. Trains rules-and-prizes copy that still sounds exciting and lands the cue to call in.
Coach's note: Watch out for burying the cue. The most important words are 'when you hear the sleigh bells, call'. Slow down there, and let the list of prizes run quicker around it.
What casting listens for: Program directors listen for energy and a call-to-action nobody can miss.

No Sleigh Bells Here

Radio imaging, rock station counter-programmingAdult (30-45)Neutral AmericanOne narrator15 secondsabout 15s
[SFX: a sleigh bell jingles once. A guitar chord smashes it] Every other station in town went all-Christmas. We didn't. No bells. No carols. No chipmunks. No songs about a snowman. Just loud, honest rock. Gravel, ninety-seven-nine.

Direction: Low, dry and deadpan, a rock station that refuses to play along
What it is for: A rock station sweeper that mocks the all-Christmas stations. Trains attitude and deadpan in a short imaging read.
Coach's note: Watch out for getting angry. The attitude is a shrug, not a rant. Bone dry, then put some grit into the station name.
What casting listens for: Rock PDs want swagger and timing, with the cool kept well under control.

Christmas in the Sun

Radio imaging, summer Christmas sweeperAdult (25-40)AustralianOne narrator15 secondsabout 13s
[SFX: waves, a cricket bat, a bell] Prawns on the barbie, pav in the fridge, the cricket on the telly, and the best Christmas songs all day long. Coastline FM. Christmas, with sunscreen.

Direction: Laid-back, sunny and cheeky, Christmas at the beach
What it is for: An Australian station sweeper for a summer Christmas. Trains a relaxed regional read with an easy, natural button.
Coach's note: Watch out for doing a cartoon Aussie accent. Keep it natural and easy-going. It's thirty-five degrees and everyone's at the beach.
What casting listens for: Regional stations listen for a real, relaxed local voice.

Christmas FM Is Back

Radio imaging, pop-up Christmas station launchAdult (25-45)IrishOne narrator30 secondsabout 28s
[Music: festive pop bed, bells] She's back. From the first of December, Holly ninety-eight is on air again, playing Christmas songs every hour of every day. The big ones. The old ones. The ones your mammy turns up in the car and won't let you skip. And all month, we're raising money for the children's hospital, one song at a time. Holly, ninety-eight. On air from the first of December.

Direction: Warm, chatty and delighted, like welcoming an old friend back
What it is for: A launch promo for a pop-up all-Christmas station. Trains a warm, chatty Irish read that keeps a list fresh and lands the frequency.
Coach's note: Watch out for losing the warmth when you get to the details. The frequency and the date matter as much as the chat. Smile through them.
What casting listens for: Stations listen for real warmth and natural rhythm in a local voice.

Rent Is Due: The Christmas Episode

Sitcom holiday episode, TV promoAdult (25-40)Neutral AmericanOne narrator15 secondsabout 14s
It's Christmas at apartment 3C, and Dev has invited everyone. His mom. His boss. His ex. [Clip: "Is this a party or an intervention?"] Rent Is Due. The Christmas episode, Thursday at eight thirty.

Direction: Light and fast with a grin, a sitcom promo
What it is for: A short promo for a sitcom's Christmas episode. Trains landing a quick setup and a joke in fifteen seconds.
Coach's note: Watch out for pausing too long before the clip. In a fifteen, the clip comes in hot. Keep the read moving and let the clip get the laugh.
What casting listens for: Producers listen for speed and a clean handoff to the clip.

Light Wars: Neighborhood Edition

Competition reality, TV promoAdult (30-45)Neutral AmericanOne narrator30 secondsabout 32s
[Music: dramatic choir and drums] On one street in Tucson, four families have been at war for eleven years. Their weapons? Lights. Inflatables. A singing moose that cost more than a car. [SFX: an electrical buzz, then everything goes dark] [Clip: "Who touched the breaker?"] This year, a panel of judges is coming to Tucson, and there is a twenty-five thousand dollar prize. Only one street can win. Light Wars: Neighborhood Edition. Premieres Monday at nine, on The Hearth Channel.

Direction: Epic and tongue-in-cheek, a movie trailer voice about Christmas lights
What it is for: A promo for a reality competition about Christmas light displays. Trains the mock-epic read, where the comedy comes from total seriousness.
Coach's note: Watch out for laughing at it. Treat four hundred thousand bulbs like a war documentary. The straighter you play it, the funnier it gets.
What casting listens for: Producers listen for mock-epic commitment and timing on the button.

The Advent Murders

Holiday mystery, theatrical trailerAdult (35-55)British (standard Southern)One narrator60 secondsabout 64s
[Music: harpsichord, then low strings. A snowbound country house] It was meant to be a quiet Christmas at Wrexley Hall, deep in the snowbound Cotswolds. Twelve guests. Twelve rooms. One advent calendar, hand-painted by the late Lord Wrexley himself. [SFX: a tiny cardboard door opens] On the first of December, the first door held a key. On the second, a name. On the third, the first guest was found at the bottom of the stairs. [Clip: "Somebody in this house is opening those doors early." / "Or somebody wants us to think they are."] There's the widow, who isn't grieving. The nephew, who needs the money. The vicar, who isn't a vicar. The cook, who has worked at the Hall for forty years and has never once been asked a question. And a retired schoolteacher who notices everything. One door a day. One killer at the table. [Music: a sharp, playful sting] The Advent Murders. In cinemas this Christmas.

Direction: Crisp, intelligent and a little wicked, a cozy mystery with sharp edges
What it is for: A trailer for a country-house murder mystery set over Christmas. Trains the British cozy-mystery trailer: crisp, clever and playful about the danger.
Coach's note: Watch out for going dark and heavy. This is a whodunit, so it's fun. Keep it brisk and bright, let the suspects list zip along, and save a hint of menace for 'one door a day'.
What casting listens for: Trailer producers listen for wit, clean diction and a hint of mischief.

Snowbound with the Ex

Holiday rom-com, teaser trailerAdult (25-40)Neutral AmericanOne narrator15 secondsabout 15s
[Music: plucky bells] Lily said she'd never speak to Jake again. Then came one cabin. One blizzard. Three days. With the ex. [Clip: "You still snore." / "You still lie."] Snowbound with the Ex. In theaters December eleventh.

Direction: Fast, dry and playful, a teaser that sells the premise in a breath
What it is for: A fifteen-second teaser for a rom-com. Trains putting a whole premise into fifteen seconds without rushing it.
Coach's note: Watch out for cramming. You have time if you don't waste it. Leave a beat after 'with the ex' so the premise lands before the date.
What casting listens for: Producers listen for clarity at speed.

The Lights on Kessler Street

Documentary, theatrical trailerAdult (40-60)Neutral AmericanOne narrator60 secondsabout 84s
[Music: a gentle guitar. Archive home video of a small house with a single string of lights] In nineteen seventy-four, Walt Kessler put one string of lights on his porch. The next year, his neighbor put up two. [SFX: a crowd murmurs. Cars idle in a long line] Fifty years later, Kessler Street in Dayton, Ohio uses more electricity in December than the rest of the town combined. [Clip: "My wife says it's a hobby. My electric company says it's a lifestyle."] Twenty-two houses. Four hundred thousand lights. A line of cars that stretches back to the highway. [Clip: "I start in August. I don't tell anybody I start in August."] This is a film about rivalry. And extension cords. And men on very tall ladders. [Music: slows] But it's also a film about the families behind the lights. The widow who keeps her husband's display going, one bulb at a time. The kids who grew up, moved away, and still come home every year to help plug it in. [Clip: "When it all comes on at once, everybody on the street goes quiet. Just for a second."] [Music: swells] From the director of Last Call at the Starlight Diner. The Lights on Kessler Street. In select theaters December fourth.

Direction: Thoughtful, curious and kind, a documentary narrator who loves these people
What it is for: A documentary about one street that decorates for Christmas every year. Trains the documentary trailer read: honest, warm and never mocking its subjects.
Coach's note: Watch out for making fun of the people. The film loves them, and so should your read. Find the humor in the facts, and let the last section be really moving.
What casting listens for: Documentary producers listen for warmth, curiosity and complete sincerity.

Carols from St. Aldric's

Live concert broadcast, TV promoAdult (40-60)British (standard Southern)One narrator30 secondsabout 27s
[Music: a single boy treble sings the opening line of a carol] For over a hundred years, it has begun with one voice. On Christmas Eve, join the choir of St. Aldric's College for an evening of carols and readings, live from the chapel, by candlelight. Old favourites, new settings, and a choir that rehearses from September. Carols from St. Aldric's. Christmas Eve at six, on Ashgrove One.

Direction: Calm, warm and reverent, but not solemn
What it is for: A promo for a Christmas Eve carol service broadcast. Trains a gentle, unhurried read that respects tradition without sounding stuffy.
Coach's note: Watch out for going churchy. You're not giving a sermon. Speak softly and simply, and let the single choirboy line in the clip be the moment.
What casting listens for: Producers listen for quiet authority and a gentle, natural warmth.

The Lamplighter's Christmas Returns

Classic film re-release, theatrical trailerAdult (45-65)Neutral AmericanOne narrator30 secondsabout 27s
[Music: a scratchy orchestral theme from an old film] Fifty years ago, a lamplighter in a snowy little town saved Christmas with one small kindness. Your parents saw it in a theater. You saw it on TV every December. Now, for one week only, see it the way it was meant to be seen. The Lamplighter's Christmas. Restored in 4K. Back on the big screen December tenth.

Direction: Nostalgic, golden and warm, an old movie palace announcing a favourite
What it is for: A trailer for an anniversary re-release of a beloved old holiday film. Trains the nostalgic read: rich and warm without going syrupy.
Coach's note: Watch out for laying it on thick. Nostalgia works best when it's simple. Speak to people who saw it with their parents and now want to take their kids.
What casting listens for: Studios listen for richness and sincerity, a voice that sounds like a memory.

Questions

What makes a good holiday trailer read?

Hold back at the start and let the warmth build. If the first line is already huge, there's nowhere for the last line to go.

Can I use these scripts in a demo or a social video?

Yes. They are written by us with made-up titles and stations, and they are free to practice with, record and post.

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Use these freely. Every script here was written by VO Journey Academy. Practice with them, record them, post them as demos, reels or social clips, and use them in auditions. Please do not resell them or publish them as your own scripts. A credit is always welcome, never required.