30 scripts written by us, free to practice with, record and put in your reel.
Every one lists voice age, accent and length, so you can pick a read that fits the audition you are chasing.
Doorbusters at Dawn
Black Friday, electronicsYoung adult (18-25)Neutral AmericanOne narrator15 secondsabout 14s
Brightaisle Black Friday doors open at 6 a.m. sharp!
TVs, headphones, laptops, game systems, all at the lowest prices we have ever printed on a sign.
Set an alarm. Bring a coffee.
Brightaisle. Friday. Six.
Direction: Hype, fast, a grin you can hear; clean diction at speed What it is for: Hitting a hard-sell Black Friday read at pace without losing a single word. Coach's note: Watch out for rushing the times. '6 a.m.' and 'Friday' are the only facts the listener must keep, so land them even at full speed. The turn is 'Set an alarm', which drops half a gear into a friendly order. What casting listens for: Casting listens for energy that stays articulate; if 'doorbusters' smears, the take is gone.
Last Valentine's Day I bought flowers at a gas station. She was very kind about it. Too kind.
This year I ordered from Petalrun. Same-day delivery, arranged by actual florists.
Petalrun Flowers. Redemption, in a vase.
Direction: Sheepish, quick, a man confessing to a friend What it is for: Self-aware comedy in fifteen seconds: the confession has to sound true before the sell arrives. Coach's note: Watch out for playing it as a joke. He is genuinely still embarrassed about last year. The turn is 'This year', which lifts into relief, and the tag is plain, not announcer. What casting listens for: Casting wants the guy everyone has been, not a performer doing a guy.
Hayride Hours
Halloween, family farmAdult (30-45)Southern USOne narrator15 secondsabout 15s
The pumpkin patch is open at Hobb's Hollow Farm. Pick your own, take a hayride, and walk the corn maze... if you dare.
Weekends through Halloween, just off Route 9.
Hobb's Hollow. Come get lost a little.
Direction: Warm, easy, a little spooky on the second line, back to friendly for the tag What it is for: A local seasonal spot that switches colour for one line and back again. Coach's note: Watch out for staying spooky too long. Only 'if you dare' gets the lowered voice; everything around it is a farmer's wife giving you directions. What casting listens for: Casting listens for charm and a light touch on the scare.
Ten, Nine, Eight
New Year, sparkling ciderAdult (25-40)Neutral AmericanOne narrator15 secondsabout 13s
Ten. Nine. Eight. Everyone finds their person. Somebody's already crying.
Three. Two. One.
Happy New Year.
Tenstroke Sparkling Cider. Crisp apple, real bubbles, and a glass for every age at the table.
Direction: Building energy through the countdown, then a warm, quiet close What it is for: Building energy over a countdown without shouting, then letting it go on the tag. Coach's note: Watch out for counting at the same volume. Each number climbs a notch, and the pop after 'one' is a breath, not a sound effect. The tag drops back down; the party is over and it is just you. What casting listens for: Casting listens for control: a build that peaks where the copy says, not before.
My dad calls his burgers 'well done.' We call them 'lovingly charred.'
This Father's Day, get him a Charwick. Even heat, even edges, even Dad can't mess it up.
Charwick Grills. For the chef of the family.
Direction: Affectionate teasing, dry, fond on the last line What it is for: Teasing with love: the joke is at Dad's expense but the read must be on his side. Coach's note: Watch out for going mean on 'lovingly'. It is the warmest word in the spot. The sell sits on 'even edges', said like a proud daughter, not a spec sheet. What casting listens for: Casting listens for affection underneath the teasing.
It is the twenty-third of December. You have bought nothing. We are not judging.
Giftwick digital gift cards, personalised with a note and a photo, delivered in minutes.
Still last minute. Still thoughtful. Giftwick.
Direction: Deadpan, matter-of-fact, then a small warm smile What it is for: Deadpan delivery that turns warm in one word. Coach's note: Watch out for pushing the jokes. Say 'It is the twenty-third' like a weather report. The warmth is all on 'Still thoughtful', which is him defending himself. What casting listens for: Casting listens for dry timing and a likeable finish.
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Every December my grandmother brought out the tin. Blue, dented, with a robin on the lid.
The rest of the year it held her sewing kit, and every child in the family fell for it at least once.
But at Christmas it was full. Butter shortbread, ginger snaps, and the jam rings everyone fought over.
So this year, I bought a tin of my own.
Havelock Biscuit Co. The tin is new. The feeling isn't.
Direction: Warm, unhurried, remembering; a smile on the sewing kit What it is for: Nostalgic holiday storytelling where the product is part of the memory, not the point of it. Coach's note: Watch out for selling the biscuits too early. The first half is memory; let it breathe. The turn is 'So this year', where she comes back to the present, and the tag should sound like a small secret between you. What casting listens for: Casting listens for real warmth and restraint, the voice of someone who has hosted forty Christmases.
In our house, Hanukkah means eight nights of candles in the window, a dreidel game that gets far too competitive, and latkes. So many latkes.
And every year, the same argument over applesauce or sour cream.
Marrow Lane Market has everything for the table: potatoes, onions, good oil, fresh doughnuts, and chocolate gelt for the little ones.
Marrow Lane Market. Happy Hanukkah, from our family to yours.
Direction: Warm, proud, a grandfather with a twinkle; never broad What it is for: A respectful, specific Hanukkah read where family detail does the selling. Coach's note: Watch out for playing a stereotype. He is simply a grandfather who takes his latkes seriously. The laugh is on 'the argument over applesauce or sour cream', and the list of lights is sincere. What casting listens for: Casting listens for authenticity and warmth; the detail has to sound lived, not researched.
The rangoli is drawn. The diyas are lit on every step. And any minute now, the house is full.
This Diwali, bring the sweetest part of the evening from Kesar Lane Sweets. Pistachio barfi, saffron ladoo, jalebi still warm from the pan, packed in gift boxes that look as good as they taste.
Order ahead for collection, or we'll bring them to your door.
Kesar Lane Sweets. Happy Diwali.
Direction: Bright, glowing, a festive warmth that never tips into announcer What it is for: Celebration copy with sensory detail. Trains keeping each image distinct inside a joyful read. Coach's note: Watch out for rushing the sweets. Barfi, ladoo and jalebi each deserve a separate little picture, and the names need to be said with ease, not care. The turn is 'the house is full', which should sound genuinely happy. What casting listens for: Casting listens for ease with the language and a smile that feels like family, not a promotion.
A Calmer Black Friday
Black Friday, furnitureAdult (30-45)Neutral AmericanOne narrator30 secondsabout 26s
This is not a Black Friday ad. Nobody is going to shout at you.
There is no countdown clock. There are no doorbusters.
There is just Oxbow and Ash, where everything in the showroom is twenty-five percent off from Friday through Sunday. Even the sofas. Especially the sofas.
Come in whenever you like. Sit down. Take your time.
Oxbow and Ash. Furniture for staying put.
Direction: Low, calm, amused; deliberately the opposite of every other Black Friday spot What it is for: Counter-programming: selling a sale with a quiet voice while the listener expects shouting. Coach's note: Watch out for getting louder as the offer arrives. The discount is said in the same easy voice as everything else, which is the whole joke. The only lift is a small smile on 'even the sofas'. What casting listens for: Casting listens for a voice that makes calm feel like a luxury.
The Supply List
Back to school, two-voiceAnyNeutral AmericanTwo narrators (duet)30 secondsabout 34s
Cast: MOMKIDANNOUNCER
MOMOkay. Pencils, glue sticks, two folders.
KIDThe folders have to have sharks.
MOMThe list does not say sharks.
KIDThe list doesn't know me.
MOMFine. One shark folder.
KIDTwo. One is for when the first shark gets sad.
MOMFine. Two.
KIDAnd a shark eraser.
MOMDon't push it.
ANNOUNCEREverything on the list, and a few things that aren't. Satchel Row has back-to-school supplies, backpacks and lunch boxes, all under one roof. Satchel Row. Ready when they are.
Direction: Quick, natural back-and-forth; a tired parent and a kid with opinions What it is for: Two-voice timing: the laughs come from the gaps between lines, not the lines themselves. Coach's note: Watch out for leaving air between lines. MOM's second line should nearly step on KID. The turn is 'Fine. Two', where MOM gives in, so let her sigh first. The announcer tag is the only straight read. What casting listens for: Casting listens for a believable family rhythm; the kid must sound like a kid, not an actor playing one.
It's that time of year. The office party. The family photo. The ugly sweater contest.
And this year, after three straight years of heartbreak, you are not coming second.
Fairisle Fox has sweaters with light-up reindeer, sweaters with jingle bells, and one sweater with a knitted fireplace that actually crackles.
All soft. All ridiculous. All available in matching family sets, because you are not going in alone. All machine washable.
Fairisle Fox. Win the party.
Direction: Big, silly, sports-commentator energy that never loses the words What it is for: A mock-epic read: huge energy on a tiny subject, played for fun. Coach's note: Watch out for winking at the audience. Commit to the stakes like it is a championship. The one real drop is 'machine washable', said almost seriously, which is where the joke lands. What casting listens for: Casting listens for commitment and control; big but never shouty.
Every year I ask my mom what she wants for Mother's Day. And every year she says, 'Nothing, sweetheart.'
Which, I've learned, is not a real answer.
She's never asked for anything. So this year, I'm getting her something she'll wear every day.
Marchetti Jewelers has hand-finished lockets, birthstone rings and charm bracelets, engraved while you wait, with a card written in your own words.
Marchetti Jewelers. Because nothing was never the answer.
Direction: Warm, gently amused, landing sincere on the last line What it is for: Humour that turns into sincerity. Trains a clean gear change mid-spot. Coach's note: Watch out for keeping the joke going past the turn. 'She said she wanted nothing' is funny; 'She's never asked for anything' is not. Drop the smile there and mean it. What casting listens for: Casting listens for the moment the voice stops performing and starts meaning it.
It's hot. The water's warm. And the Sandbar Supply summer sale is on.
Coolers that keep the ice until sundown. Beach chairs that fold like they're supposed to. Umbrellas that stay put in the wind. Even paddleboards and kayaks, forty percent off, with free racks for the car roof.
This weekend only, in store and online.
The beach is calling. You in?
Sandbar Supply Co. Summer, sorted.
Direction: Sunny, quick, breezy hype; a friend dragging you to the beach What it is for: Upbeat retail with a rhythmic list. Trains keeping energy up through details. Coach's note: Watch out for letting the list sag. Coolers, chairs, umbrellas and paddleboards each get a small lift. The turn is 'You in?', which is a real question, then the tag. What casting listens for: Casting listens for sunshine in the voice without the sugar.
This Thanksgiving, my son's bringing his new girlfriend. My sister's bringing her whole family. And somebody's bringing a baby I haven't met yet.
That's nineteen people. My table seats eight.
So I went to Leafline. Solid oak dining tables with extension leaves that slide right in, and matching benches that tuck away when everyone's gone home.
This year, we all sit together. Nobody at the card table.
Leafline Tables. Room for everyone.
Direction: Warm, easy, a hostess who loves a full house What it is for: Warm family copy where the product solves a real, specific problem. Coach's note: Watch out for getting sentimental too early. The count of relatives is practical, almost counting on fingers. The emotion arrives at 'Nobody at the card table', which should be quietly delighted. What casting listens for: Casting listens for a grandmother you'd want to have dinner with.
Lucky Red Envelope
Lunar New Year, groceryAdult (25-40)Neutral AmericanOne narrator30 secondsabout 28s
Lunar New Year at my grandmother's means sweeping the house the day before, never on the day. It means oranges by the door and dumplings shaped like little gold coins.
And it means red envelopes, which she hides under our plates. We still pretend not to know.
Golden Lantern Market has everything for the reunion dinner, from fresh noodles to whole fish.
Golden Lantern Market. Wishing you a lucky new year.
Direction: Bright, affectionate, festive; a granddaughter telling you her family's traditions What it is for: A respectful, specific Lunar New Year read that stays personal rather than generic. Coach's note: Watch out for reading the traditions like a list of facts. They are her memories. The smile is on 'we still pretend not to know', and the greeting at the end is warm and simple. What casting listens for: Casting listens for a voice that sounds like it belongs at this table.
There's a morning every winter when you open the curtains and the whole street has gone quiet.
First snow. Nobody's shovelled yet. Nobody's been out.
And then the door flies open, and the kids are gone, straight into it, boots half on.
Northcombe coats are made for that morning, and every cold one after. Warm, waterproof, and built to be dragged through a snowdrift.
Northcombe Outerwear. Go on out.
Direction: Quiet, crisp, a little wonder; a man at a window What it is for: Atmosphere first, product second. Trains stillness and pictures. Coach's note: Watch out for pushing the accent or the wonder. Keep it plain and close. The turn is 'And then the door flies open', where the pace picks up as the kids run out. What casting listens for: Casting listens for stillness that still sells.
The party is tomorrow. You said you'd figure out a costume. You did not figure out a costume.
You are now looking at a bed sheet and a pair of scissors.
You are a ghost.
Don't be a sheet ghost. Masquerade Mill has thousands of costumes for kids, adults and dogs, plus wigs, makeup and props, open late all Halloween week.
Masquerade Mill. Be anything but a sheet.
Direction: Urgent, playful, rising; a friend who's been here before What it is for: Mock-urgency: treating a silly problem with full seriousness at speed. Coach's note: Watch out for losing the words in the rush. The build runs from 'The party is tomorrow' to 'You are a ghost', then stops dead. That full stop is the joke; take a beat before 'Don't be a sheet ghost'. What casting listens for: Casting listens for comic timing inside a fast read.
A Page a Day
New Year, stationeryAdult (30-45)IrishOne narrator30 secondsabout 28s
Every January, we promise the big things. Run the marathon. Learn the language. Become a whole new person by February.
What if this year you just wrote one line a day?
Inkmarrow Planners give every day a single page. Write what happened, what you're grateful for, what you'll try tomorrow. That's it.
By December, you'll have a whole year you can hold in your hands.
Inkmarrow Planners. A page a day.
Direction: Gentle, wry, encouraging; no resolutions voice What it is for: Soft-sell New Year copy that sidesteps the usual 'new you' clichés. Coach's note: Watch out for sounding like a motivational poster. She is gently mocking the big resolutions. The turn is 'What if', which is a real suggestion, and 'That's it' is quiet and sure. What casting listens for: Casting listens for warmth and honesty; the listener should feel let off the hook.
Valentine's Day is for couples. Sure. But it's also for your best friend. Your sister. The neighbour who feeds your cat. Your mail carrier, who knows exactly what you order online.
And, honestly, it's for you.
Cocoa Stitch Chocolatiers makes hand-painted truffles, sea salt caramels and heart-shaped boxes for everyone on your list, wrapped by hand in our little shop on Mercer Street.
Especially you.
Cocoa Stitch. Share it. Or don't.
Direction: Playful, generous, a little mischievous on the last list item What it is for: An inclusive Valentine's read with a comic list that must build. Coach's note: Watch out for reading the list flat. Best friend, sister, neighbour and the mail carrier each get warmer, and 'yourself' is the payoff, said with a guilty smile. What casting listens for: Casting listens for charm and the timing of the final item.
The Tree in the Back Forty
Christmas, tree farmMature (55+)Southern USOne narrator30 secondsabout 29s
Every family's got a tree out there. Somewhere past the barn, in the back forty, there's one that's yours. You'll know it when you see it.
At Balsam Hollow, you pick it, we cut it and tie it to the roof. Hot cocoa's on the house, and Santa's in the barn on weekends.
We've been doing this thirty years. Come find yours.
Balsam Hollow Tree Farm. Open every day till Christmas Eve.
Direction: Slow, friendly, an owner on his porch; smile on the hot cocoa What it is for: Owner-voiced warmth: selling an experience with a slow, easy rhythm. Coach's note: Watch out for rushing to fill thirty seconds. This man has never rushed anything. Let the pauses sit, and let 'Every family has one' land as a gentle truth before the invitation. What casting listens for: Casting listens for a voice that sounds like it's never been in a studio.
Here's a Christmas tip from someone who works the counter.
If you're sending gifts interstate, get them to us by the nineteenth.
The twentieth, you'll be fine. The twenty-third, the whole state is in front of you in the queue.
Parcelroost Shipping has pre-paid satchels in every size, tracking on every parcel, and drop-off lockers open all night, so you can post the lot in your pyjamas.
Parcelroost Shipping. The nineteenth. Tell your mum.
Direction: Brisk, friendly, practical; a helpful counter clerk who's seen the queue What it is for: Information-first holiday copy: one date the listener must remember, delivered with warmth. Coach's note: Watch out for burying the date. 'The nineteenth' is said twice and should be the clearest thing in the spot. The joke on 'the whole state is in front of you' is dry, not a gag. What casting listens for: Casting listens for clarity and friendliness under a deadline.
The Christmas I was nine, the dog knocked over the tree, and the star at the top went out the back door in his mouth. We never found it.
My mother didn't say a word. She went to the kitchen, came back with tinfoil and a cardboard cereal box, and made a new one at the table while we watched.
It was lopsided. One point was longer than the others. My father said it looked like it was waving.
She kept that foil star for fifty years. It's on my tree now.
That's the thing about ornaments. They don't stay decorations for long. They become the stories you tell every December.
Tinsel and Twine has handmade ornaments, keepsake stars and personalised baubles for every tree and every story.
Start one of your own this year.
Tinsel and Twine. Hang on to it.
Direction: Intimate, storytelling, a grandfather at the fireplace; a catch in the voice once, and only once What it is for: Long-form holiday storytelling that earns its emotion and holds back the brand until the listener cares. Coach's note: Watch out for leaning on sentiment. The story is funny for most of it, so play the laughs. The real turn is 'She kept that foil star', where he slows down, and that is the only place the voice catches. The brand line is gentle, not a pitch. What casting listens for: Casting listens for a storyteller the listener would sit still for, and for restraint on the emotional beat.
Black Friday Countdown
Black Friday, department store, hard sellAdult (25-40)Neutral AmericanOne narrator60 secondsabout 57s
It's here. The biggest sale of the year starts Friday at Crownway Department Store.
Doors open at five a.m., and the first two hundred shoppers get a free Crownway tote packed with surprises.
We're talking half off winter coats. Half off boots. Half off every sweater in the store.
Kitchen stand mixers, slow cookers and air fryers at prices you won't see again this year.
Flat-screen TVs, tablets and headphones, all marked down to the lowest prices of the season.
Toys for every age, from building sets to ride-ons, starting at just five dollars.
And from five to nine a.m. only, take an extra twenty percent off everything already on sale.
Can't make it in? The deals go live online at midnight, with free shipping on every order.
Bring the list. Bring the family. Bring comfortable shoes.
Black Friday. This Friday. Crownway.
Direction: Big, fast, rolling hard sell; controlled, never shouting What it is for: The full-length retail hard sell: stamina, breath control and keeping sixty seconds of offers alive. Coach's note: Watch out for running out of breath by the middle. Plan the breaths at each paragraph break. The biggest lift is 'Doors open at five', and the second biggest is the final 'Crownway', which should feel like the end of a song. What casting listens for: Casting listens for stamina and clarity: can you keep it exciting at second fifty?
SISTERIt was new. Magnolia Porch. They do the lemon ricotta pancakes she likes.
BROTHERThe ones she orders every time and then says she shouldn't have?
SISTERAnd then finishes.
BROTHERAnd then finishes mine.
SISTERSo we book the porch table. Eleven o'clock. Flowers on the table. We get there early so she can't pay.
BROTHERShe'll try anyway.
SISTERShe'll hide her card with the waiter again.
BROTHERCan we bring the photo album? The one with my terrible haircut?
SISTERShe'd love that.
BROTHERShe would.
ANNOUNCERThis Mother's Day, let us do the cooking. Magnolia Porch Café is serving a special brunch menu all weekend, with a fresh flower for every mom. Reservations are filling fast.
BROTHERAnd no smoke alarms.
SISTERNo smoke alarms.
Direction: Natural sibling banter: quick, overlapping, affectionate What it is for: Two-voice comedy that turns sincere. Trains listening, reacting and a shared shift in tone. Coach's note: Watch out for performing at each other instead of talking. SISTER drives the scene; BROTHER is always a step behind. The turn is 'She'd love that', where both drop the bickering. Let a real beat sit before it. What casting listens for: Casting listens for chemistry: do these two sound like they grew up in the same house?
Dad's Pegboard
Father's Day, hardware and toolsAdult (30-45)Neutral AmericanOne narrator60 secondsabout 57s
My dad had a pegboard in the garage. Every tool had its place, and around every tool he'd drawn its outline in black marker.
So when you borrowed the hammer, there was a hammer-shaped hole on the wall, telling on you.
He taught me to change a tyre on that driveway. Taught me which way was righty-tighty. Taught me to measure twice, and then, because I was me, a third time.
Last month, I bought my first house.
The first thing I put up was a pegboard. I drew the outlines. In marker.
This Father's Day, Torque and Timber has the tools he'll actually use: cordless drills, socket sets, tape measures and the classic claw hammer, plus pegboard kits for the garage he's always meant to sort out.
Free engraving on hand tools, all month.
Torque and Timber. Everything in its place.
Direction: Warm, observational, a daughter remembering; quietly proud at the end What it is for: A long-form tribute read: specific detail, a laugh early, a lump in the throat late, and a clean sell. Coach's note: Watch out for getting misty from the first line. Most of this is funny, fond observation. The turn is 'Last month, I bought my first house', and the emotion is in the understatement of 'I drew the outlines. In marker.' Say it plainly and let the listener fill it in. What casting listens for: Casting listens for honesty and a daughter's pride that never tips into sentiment.
Walk down Harbor Street on a cold night in December and look at the windows.
In one, a menorah, three candles burning and a family arguing cheerfully over the last jelly doughnut.
In the next, a Christmas tree that's clearly been decorated by a four-year-old. Every ornament on the bottom branch.
Further down, a kinara on the sill, and a string of paper stars. Across the road, clay lamps still glowing from a festival that came early this year.
That's the thing about December. Everybody's lighting something.
This season, the Harbor Lights Winter Market brings it all together on the waterfront. Sixty local makers, hot cider and roasted chestnuts, live music every evening, and the big lantern walk on the solstice.
Weekends through December, free to get in.
Harbor Lights Winter Market. Bring your light.
Direction: Warm, wide-eyed, a slow walk down a lit street; gently inviting What it is for: An inclusive winter-holiday read that paints a neighbourhood, image by image, without sounding like a checklist. Coach's note: Watch out for rushing from window to window. Each one is a separate family and a separate picture; give each a small beat of its own. The turn is 'That's the thing about December', where the voice pulls back from the details to the whole street. What casting listens for: Casting listens for warmth that welcomes everyone, and for pictures the listener can see.
CALLERIt's still frozen. It's Thanksgiving morning and it's still frozen.
EXPERTOkay. How big is the turkey?
CALLERBig. Very big. Twenty pounds. My whole family is coming. My mother-in-law is coming.
EXPERTDeep breath. Is it in the fridge?
CALLERIt's in the bathtub. Is that wrong? It feels wrong.
EXPERTCold water is actually right. Change the water every half hour and it'll get there.
CALLERAnd if it doesn't?
EXPERTThen you come to Pantryhill. We've got fresh turkeys, fully cooked turkey breasts, and every side dish, ready to heat. Is this your first time hosting?
CALLERIs it that obvious?
EXPERTA little. But everybody calls us the first year. You're going to be fine. And the stuffing's on aisle four.
ANNOUNCERThe Pantryhill Turkey Hotline is open all Thanksgiving week. Pantryhill Grocers. We've got the table covered.
Direction: CALLER frantic and rising; EXPERT unflappable, kind, very slightly amused What it is for: Classic two-voice comedy: panic against calm. Trains contrast and rhythm between partners. Coach's note: Watch out for both voices climbing together. EXPERT never matches the panic; that's the joke. CALLER should overlap a little on his rushed lines. The turn is 'Is this your first time hosting?', where EXPERT gets personal and CALLER finally breathes. What casting listens for: Casting listens for the pairing: can the calm voice stay calm, and can the panicked voice stay likeable?
Reunion Dinner
Lunar New Year, restaurant, nostalgicAdult (30-45)Neutral AmericanOne narrator60 secondsabout 59s
Every Lunar New Year when I was a kid, my father took over the kitchen.
He'd start the day before. Dough on every surface, flour on the cat. My sister and I were in charge of folding, and he'd inspect every dumpling like a general.
Too fat. Too flat. That one's a boat, not a dumpling.
Then the whole family would sit down for the reunion dinner, fourteen of us around a table built for eight, and nobody minded.
This year, Dad said, 'Let somebody else fold.'
So we're going to Jade Harbor Dumpling House. Their reunion banquet has hand-folded dumplings, a whole steamed fish, long-life noodles and sweet rice balls for dessert, served family style on one big table.
He'll inspect every dumpling. He'll pretend they're not as good as his.
Then he'll ask for a second plate.
Jade Harbor Dumpling House. Reserve your reunion table now.
Direction: Warm, reflective, a son remembering his father's kitchen; smiling through the ending What it is for: Nostalgic long-form storytelling where a restaurant stands in for a family tradition. Coach's note: Watch out for playing the sadness. The dad isn't gone, he's just older and tired, and the story is fond. The turn is 'This year, Dad said', and the smile on 'He'll pretend they're not as good as his' should be audible. What casting listens for: Casting listens for a storyteller who sounds like a son, not a spokesman.
Dear First Day
Back to school, shoes, heartfeltAdult (40-55)Neutral AmericanOne narrator60 secondsabout 56s
Dear first day,
Tomorrow I'm handing you my kid.
She's six. She's got a backpack bigger than she is, a lunchbox with a dinosaur on it, and brand new shoes she's been wearing around the kitchen all week to break them in.
She says they make her run faster. I haven't told her otherwise.
Please be kind to her. Let her find a friend by lunchtime. Let somebody laugh at her jokes, even the one about the penguin.
And tomorrow, when I let go of her hand at the gate, she'll probably run straight in.
Don't look back, okay? Actually, look back once.
At Laceway Shoes, we fit every pair by hand, measure every foot and leave room to grow. This month, get ten dollars off every kids' pair for back to school.
Laceway Shoes. For every first step.
Direction: Tender, conversational, a parent writing a note she'll never send; a small lift at the end What it is for: Heartfelt long-form back-to-school copy: a letter voice that trusts quiet. Coach's note: Watch out for crying through it. The letter is brave, not sad; she's trying to be cheerful for her kid. The turn is 'Don't look back, okay?', which cracks a little, and then the brand paragraph is warm and matter-of-fact. What casting listens for: Casting listens for tenderness with a spine; the listener should feel the parent holding it together.
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