There is no doubt that voice-over rates cause more havoc in our small VO community than anything else. When I first started in voice-over, I stepped right in the middle of it with people telling don't charge too much and others telling me to charge more.
I certainly had no idea what to expect for pricing. I heard things like don't undervalue yourself, and make sure you are not cutting the industry.
Whenever we try to put a price on someone, with the caveat of, "How much am I worth"? It strikes a real cord, on a personal level.
You can't value someone, that is impossible. The conversation always goes to this.
But to me, this is the mistake that most of us are making. We keep looking at pricing as a function of what WE are worth and not a representation of what our BUSINESSES are worth.
This needs to be talked about more, and it should be the basis for every discussion. If you were to go out and by a product from a massive branded company like coke or Starbucks, etc., you expect to pay more than you would "Grandpa's Favorite Soda" - lol (It could be a novelty brand)
Our questions on pricing should revolve around value. What is the value of the product your business is putting out? Or look at it this way ... if you had an employee who did your voice-over work for you, how much would you sell their voice?
These are things that are worth thinking about, especially removing yourself from the emotional side of the coin.
It is hard to do, we all know that. But being pragmatic as a business owner is a good thing.
We have a great community of voice actors that share content and information about becoming a better voice-over artist at - https://www.facebook.com/groups/avosjourney/
Instagram - https://www.instagram.com/anthony_pica_vo/
Twitter - https://twitter.com/AVOsJOURNEY
Facebook - https://www.facebook.com/groups/avosjourney/
LinkedIn - https://www.linkedin.com/in/anthonypicavo/